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Description
Assessing the influence of brand perception, promotional efforts, and customer engagement is crucial for success. The Campaign Analyzer tool aids in scrutinizing your ongoing marketing strategies to enhance outcomes effectively. It assesses the performance of acquisition campaigns, providing vital metrics that guide future marketing endeavors. Furthermore, it enables you to better pinpoint target demographics and customize acquisition strategies to meet their preferences and requirements. By monitoring campaign outcomes, you gain valuable insights that can refine your approach. This tool also allows for a deeper comprehension of various population profiles, helping to address the hurdles associated with evaluating marketing campaign performance. The Campaign Analyzer generates comprehensive reports grounded in extensive insurance-specific data, granting precise insights into the preferences, shopping behaviors, demographics, and lifestyles of prospective customers. Ultimately, this analysis helps you uncover areas for potential marketing enhancement, ensuring that your strategies remain effective and relevant. By leveraging these insights, you can foster a more strategic and data-driven approach to your marketing initiatives.
Description
TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Adobe Analytics
No
AlumniFinder
Yes
Awin
No
BattleFin Ensemble
Yes
Connexity
No
Daisycon
No
Google Ad Manager
No
Google Data Studio
No
Google Marketing Platform
No
Google Sheets
No
Integrations
Adobe Analytics
Yes
AlumniFinder
No
Awin
Yes
BattleFin Ensemble
No
Connexity
Yes
Daisycon
Yes
Google Ad Manager
Yes
Google Data Studio
Yes
Google Marketing Platform
Yes
Google Sheets
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
1500€/month
Basic
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
LexisNexis
Founded
1970
Country
United States
Website
risk.lexisnexis.com/products/campaign-analyzer
Vendor Details
Company Name
TrackAd
Founded
2015
Country
France
Website
www.trackad.ai/
Product Features
Insurance Agency Management
Claims Management
No
Commission Management
No
Contact Management
No
Document Management
No
Insurance Rating
No
Life & Health
No
Policy Management
No
Property & Casualty
No
Quote Management
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
Yes
Multi-Campaign
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
