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Average Ratings 0 Ratings

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features
design
support

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Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Description

Omnilytics propels retailers beyond their rivals by providing in-depth and actionable insights that enhance decision-making processes. In a landscape that grows more competitive and where consumers are increasingly knowledgeable, many once-prominent retailers have faced challenges in recent years due to these shifting dynamics. The power has shifted from brands to consumers, who now dictate market trends. Without reliable market data, retailers often rely on guesswork for crucial decisions. The brands that thrive will be those capable of identifying early signs of trends, responding swiftly, and fulfilling customer needs ahead of their competitors. We are dedicated to pushing the limits of technology to revolutionize the retail sector. Our team, comprised of seasoned professionals including merchandisers, buyers, brand managers, and analysts, possesses firsthand experience of the industry's demands. We take pride in collaborating with some of the most innovative and leading retailers around the world, striving to ensure they remain at the forefront of the market. By leveraging our expertise, we help clients navigate the complexities of retail and achieve sustained success.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BigCommerce Yes 
Bitly Yes 
Campaign Monitor Yes 
Criteo Yes 
Google Ads Yes 
HubSpot CRM Yes 
InMoment Yes 
Instagram Yes 
Klaviyo Yes 
Lightspeed Retail Yes 
LinkedIn Yes 
Listrak Yes 
Magento Yes 
Mailchimp Yes 
MyGuestlist Yes 
Salesforce Agentforce Marketing Yes 
Shopify Yes 
Vero Yes 
me&u Yes 

Integrations

BigCommerce No 
Bitly No 
Campaign Monitor No 
Criteo No 
Google Ads No 
HubSpot CRM No 
InMoment No 
Instagram No 
Klaviyo No 
Lightspeed Retail No 
LinkedIn No 
Listrak No 
Magento No 
Mailchimp No 
MyGuestlist No 
Salesforce Agentforce Marketing No 
Shopify No 
Vero No 
me&u No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$7 per week
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Vendor Details

Company Name

Omnilytics

Founded

2014

Country

Singapore

Website

omnilytics.co/omnilytics-overview

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

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