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features
design
support

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Write a Review

Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Description

The Global Unified Commerce Ecosystem by New Black is a cooperative framework of partners committed to transforming the vision of unified commerce into a reality for retailers focused on customer experience. This initiative responds to the contemporary shopper's demand for a cohesive shopping journey across various platforms by guaranteeing clarity in transactional, inventory, and customer information throughout the entire purchasing process while also upholding stringent fiscal compliance. Realizing this level of integration necessitates improved connectivity among all systems and brand partners, working in harmony. The Global Unified Commerce Ecosystem empowers international retailers with cutting-edge solutions that not only elevate customer interactions but also foster business expansion. Furthermore, partners within this ecosystem operate on a global scale, enabling them to meet international growth aspirations while delivering consistent solutions and offering multi-lingual assistance to enhance customer engagement. Ultimately, this collaborative approach positions retailers to thrive in an increasingly interconnected marketplace.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adyen No 
Bitly Yes 
Cordial Yes 
Domo Yes 
Facebook Yes 
Google Ads Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
InMoment Yes 
Instagram Yes 
Lightspeed Retail Yes 
Listrak Yes 
LiveRamp Yes 
Microsoft Azure No 
MyGuestlist Yes 
ReSci Yes 
Vision6 Yes 
X (Twitter) Yes 
me&u Yes 

Integrations

Adyen Yes 
Bitly No 
Cordial No 
Domo No 
Facebook No 
Google Ads No 
HubSpot CRM No 
HubSpot Customer Platform No 
InMoment No 
Instagram No 
Lightspeed Retail No 
Listrak No 
LiveRamp No 
Microsoft Azure Yes 
MyGuestlist No 
ReSci No 
Vision6 No 
X (Twitter) No 
me&u No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Please contact us for details.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Vendor Details

Company Name

New Black

Founded

2015

Country

The Netherlands

Website

www.newblack.io

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

eCommerce

CRM Yes 
Catalog Management Yes 
Channel Management Yes 
Customer Accounts Yes 
Data Security Yes 
Email Marketing Yes 
Inventory Management Yes 
Kitting No 
Loyalty Program Yes 
Mobile Access No 
Multi-Store Management No 
Order Management Yes 
Product Configurator No 
Promotions Management Yes 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart Yes 
Templates No 

Headless eCommerce

API Yes 
Content Management Yes 
Conversion Tracking Yes 
Customer Touchpoints Yes 
Integrated Development Environment (IDE) Yes 
Inventory Optimization Yes 
Web/Mobile App Development Yes 

Order Management

Back Order Management Yes 
Catalog Management Yes 
Inventory Management Yes 
Order Entry Yes 
Order Fulfillment Yes 
Order Tracking Yes 
Recurring Orders Yes 
Returns Management Yes 
Shipping Management Yes 
Special Order Management Yes 

Retail Management

CRM Yes 
Commission Management Yes 
Email Marketing Yes 
Employee Management Yes 
Loyalty Program Yes 
Mail Order No 
Merchandise Management No 
Multi-Location No 
Order Management Yes 
Purchase Order Management No 
Reporting/Analytics No 
Returns Management Yes 
eCommerce Yes 

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