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Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Description

Test & Learn® stands out from typical customer analytics platforms that merely offer superficial insights; rather, it has the power to transform decision-making processes. This innovative analytics software pinpoints crucial performance drivers and lays out a definitive action plan for the future. By eliminating uncertainty in decision-making, Test & Learn® serves as a self-service analytics tool designed specifically for business users. It simplifies the analytical process by guiding analysts through clear and concise questions, allowing for settings adjustments with just a click, and enabling users to explore results in real time. Your team can be operational in a flash, as organizations have noted they can evaluate tests six times quicker with Test & Learn® compared to previous approaches. The platform empowers users to swiftly analyze extensive data sets in mere seconds, with the ability to drill down into specific metrics, categories, or geographical areas. With advanced predictive analytics tools at their disposal, your team can maximize their potential and ensure that no program is left unexamined. In today's data-driven landscape, the agility and efficiency offered by Test & Learn® can significantly enhance your organization's strategic capabilities.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BigCommerce Yes 
Bitly Yes 
Campaign Monitor Yes 
Cordial Yes 
Domo Yes 
HubSpot CRM Yes 
InMoment Yes 
Instagram Yes 
Iterable Yes 
LinkedIn Yes 
Listrak Yes 
LiveRamp Yes 
Magento Yes 
Shopify Yes 
Tall Bob Yes 
Vero Yes 
VidCorp Yes 
Vision6 Yes 
dotdigital Engagement Cloud Yes 
me&u Yes 

Integrations

BigCommerce No 
Bitly No 
Campaign Monitor No 
Cordial No 
Domo No 
HubSpot CRM No 
InMoment No 
Instagram No 
Iterable No 
LinkedIn No 
Listrak No 
LiveRamp No 
Magento No 
Shopify No 
Tall Bob No 
Vero No 
VidCorp No 
Vision6 No 
dotdigital Engagement Cloud No 
me&u No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Vendor Details

Company Name

Mastercard Data & Services

Founded

1966

Country

United States

Website

www.mastercardservices.com/en/solutions/test-learn

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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