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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

Description

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ActionIQ No 
Blueshift No 
Captain Compliance No 
Code-Cube.io No 
Cordial No 
Criteo Commerce Growth No 
Delacon No 
Econda No 
Facebook No 
Ketch No 
KickFire No 
LinkedIn No 
Lytics No 
Magento Yes 
Partnerize No 
PostUp No 
RIVN No 
Shopify Yes 
Varify.io No 

Integrations

ActionIQ Yes 
Blueshift Yes 
Captain Compliance Yes 
Code-Cube.io Yes 
Cordial Yes 
Criteo Commerce Growth Yes 
Delacon Yes 
Econda Yes 
Facebook Yes 
Ketch Yes 
KickFire Yes 
LinkedIn Yes 
Lytics Yes 
Magento No 
Partnerize Yes 
PostUp Yes 
RIVN Yes 
Shopify No 
Varify.io Yes 

Pricing Details

$499 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

LayerFive

Founded

2019

Country

United States

Website

www.layerfive.com

Vendor Details

Company Name

Tealium

Founded

2008

Country

United States

Website

tealium.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Consent Management Platforms

Additional Users / Permissions No 
Automatic Cookie-Blocking No 
CCPA Compliance No 
CMS Integration No 
Cookie Crawling No 
Design/Branding Customization No 
Fingerprinting No 
GDPR Compliance No 
IAB Compliance No 
Reporting / Analytics No 
Responsive Design No 
Subdomains Compatibility No 
Tag Manager Integration No 
Whitelabel Solution No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management No 
Match & Merge Yes 

Master Data Management

Data Governance No 
Data Masking No 
Data Source Integrations No 
Hierarchy Management No 
Match & Merge No 
Metadata Management No 
Multi-Domain No 
Process Management No 
Relationship Mapping No 
Visualization No 

Streaming Analytics

Data Enrichment No 
Data Wrangling / Data Prep No 
Multiple Data Source Support No 
Process Automation No 
Real-time Analysis / Reporting No 
Visualization Dashboards No 

Tag Management

Custom Tags No 
Error Checking No 
Event Tracking No 
Policy Management No 
Roles / Permissions No 
Rules-Driven Tag Execution No 
Synchronous / Asynchronous Tags No 
Tag Library No 
Tag Variable Mapping No 
Version Control No 

Alternatives

Alternatives

Segment Reviews

Segment

Twilio