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Average Ratings 0 Ratings
Description
Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.
Description
Onalytica, founded in 2009 and backed be Bebo founders Michael Birch and Paul Birch is an award-winning platform for influencer marketing that connects brands and topical influencer communities. It also helps them to structure and scale influencer programs worldwide.
Influencer marketing is still a new category. Brands and influencers are trying to figure out how to work together in an environment that has no rules. Onalytica offers the software, professional services, and consultancy to assist clients in running successful influencer marketing programs.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
No
Instagram
No
Later Social
Yes
LinkedIn
No
Workers by Delos
Yes
X (Twitter)
No
Integrations
Facebook
Yes
Instagram
Yes
Later Social
No
LinkedIn
Yes
Workers by Delos
No
X (Twitter)
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Get in touch
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Later
Founded
2014
Country
Canada
Website
later.com/influencer-marketing-platform/
Vendor Details
Company Name
Oalytica
Founded
2009
Country
United Kingdom
Website
www.onalytica.com
Product Features
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
No
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
No
Product Features
Advocacy
Advocate Management
Yes
Campaign Management
Yes
Customer Advocacy
Yes
Event Triggered Actions
Yes
Forms Management
No
Legislation Tracking
No
Petition Management
No
Political Advocacy
Yes
Rewards Program
No
Social Engagement
Yes
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
No
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
Yes
Categorization / Grouping
Yes
Conversion Tracking
Yes
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
No
Video Management
No
Influencer Marketing
CRM
Yes
Campaign Management
Yes
Faceted Search / Filtering
Yes
Influencer Discovery
Yes
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
Yes
Lead Generation
Contact Discovery
Yes
Contact Import/Export
Yes
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
Yes
Prospecting Tools
No
Visitor Identification
No
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
Yes
Website Analytics
No
Public Relations
Article Author Database
No
Auto-Update Media Lists
No
Campaign Management
Yes
Clippings Management
No
Communications Calendar
No
Contact Management
Yes
Digital Asset Management
Yes
Direct Mail Management
No
Email Distribution
No
Press Monitoring
Yes
Press Release Builder
No
Social Media Analytics Tools
Campaign Analytics
Yes
Competitor Monitoring
Yes
Customizable Reports
Yes
Engagement Tracking
Yes
Influencer Tracking
Yes
Multi-Channel Data Collection
Yes