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Description

Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.

Description

Expand the scope of your advocacy marketing initiatives to enhance your brand identity, ensure authenticity, and establish a novel marketing avenue. Marketing encompasses much more than merely investing in paid ads; it involves fostering long-lasting relationships that cultivate awareness, generate content, and drive sales through individuals eager to support your growth. To streamline this process, consolidate your key relationships into a unified platform where you can easily track who is discussing your brand and their sentiments. Gain insights into sales, social media interactions, content contributions, purchases, and other relevant information about each member of your community. Integrate your eCommerce, social media channels, emails, and applications to gain a comprehensive understanding of your outreach. With Wooly, clients can forge meaningful connections with their favorite brands, transforming them into enthusiastic advocates and steadfast loyal customers. Consequently, it is vital for brands to empower these advocates to actively engage with and promote their message across various platforms, thereby enhancing overall brand visibility.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Later Social

Integrations

Later Social

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Later

Founded

2014

Country

Canada

Website

later.com/influencer-marketing-platform/

Vendor Details

Company Name

Wooly

Founded

2015

Country

United States

Website

www.wooly.com

Product Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Product Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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