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Description

Latana, an AI-powered brand tracking platform that aids brands in making better marketing decisions, delivers world-class, scalable insight. We use an advanced algorithm that accurately tracks consumer perception in more than 100 countries worldwide.

Description

Waikay is an innovative platform that helps businesses understand how major AI models perceive their brand by constructing a personalized knowledge graph based on their website content. It assesses AI understanding of critical brand topics, scoring brand visibility per model and benchmarking these results against competitors to highlight strengths and gaps. The platform detects hallucinations—instances where AI generates incorrect or fabricated information—while verifying factual claims to maintain brand integrity. Waikay provides detailed, model-specific analyses and content recommendations to improve brand visibility and accuracy in AI-driven search results. By uncovering where AI models go wrong, it equips SEOs, marketers, PR professionals, and analysts with the insights needed to shape and safeguard their brand narrative. The tool’s actionable insights help businesses optimize content strategies tailored for evolving AI technologies. Waikay’s competitive benchmarking also enables brands to track their position relative to peers. Ultimately, it empowers organizations to maintain control over their brand reputation in an increasingly AI-influenced digital landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ChatGPT No 
Claude No 
Gemini No 
Gemini Enterprise No 
OpenAI No 
Sonar No 

Integrations

ChatGPT Yes 
Claude Yes 
Gemini Yes 
Gemini Enterprise Yes 
OpenAI Yes 
Sonar Yes 

Pricing Details

$0
Different brands have different needs. That's why we tailor our packages to suit each brand individually. Once we have your full brand tracking requirements established, we will send a custom quote to your email.
Free Trial No 
Free Version No 

Pricing Details

$19.95/month
$69.95/month (Build up to 30 GEO Action Plans)

$199.95/month (Build up to 90 GEO Action Plans)
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Latana

Founded

2014

Country

Germany

Website

latana.com

Vendor Details

Company Name

InLinks Optimization LTD

Founded

2019

Country

United Kingdom

Website

waikay.io

Product Features

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online Yes 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis Yes 
Survey Management Yes 

Alternatives

Alternatives