Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Location Media Xchange (LMX) is the supply-side platform of the Moving Walls Group, delivering advanced MediaTech solutions that empower OOH media owners to scale their operations. LMX's comprehensive platform offers a full-stack solution, including Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, among other on-demand capabilities.
The Revenue Management tools help media owners optimize their financial performance, while Inventory Management ensures efficient use of media assets. Programmatic DOOH Enablement automates the buying and selling of digital advertising space, increasing efficiency and accuracy. Audience Measurement & Attribution provide insights into the effectiveness of ads, allowing for strategic refinements. Dynamic Content Management enables real-time updates and personalization of advertising content.
Trusted by over 500 global media owners, LMX's platform streamlines operations and drives sales growth. The platform’s diverse range of features and capabilities allows media owners to manage their operations more effectively, adapt to market changes swiftly, and achieve greater profitability.
Description
LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
Contact to Book a Free Demo
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Moving Walls
Founded
2008
Country
United States
Website
www.movingwalls.com
Vendor Details
Company Name
LiftLab
Founded
2018
Country
United States
Website
liftlab.com
Product Features
Digital Signage
Automatic Player Updates
Yes
Content Scheduling
Yes
Media Library
Yes
Multi-Screen Support
Yes
Remote Deployment
Yes
Remote Display Management
Yes
Visual Editor
Yes