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Description
L2 Data’s DataMapping platform consolidates and standardizes a vast array of voter, constituent, and consumer data sources, encompassing comprehensive national voter files for all 50 states and Washington D.C., alongside census data and direct surveys, credit bureau information, tax assessor records, and over 250 million consumer profiles from reliable partners. This unified ecosystem facilitates accurate selection, in-depth analysis, and targeted micro-marketing strategies. Users can access the platform through a user-friendly web interface or a RESTful API, allowing them to filter data by various criteria such as state, city, ZIP code, or district. Additionally, users can delve into a multitude of demographic, political, financial, behavioral, and geographic variables. The platform also incorporates identity-resolution and data hygiene capabilities, enabling users to cleanse, deduplicate, and link records effectively while enhancing their lists with registry numbers, contact information, and modeled attributes. Such a robust and versatile tool streamlines the process of data management, making it easier for organizations to make informed decisions based on comprehensive insights.
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
API Access
Has API
Yes
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
L2 Data
Founded
1970
Country
United States
Website
www.l2-data.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
