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Description
An all-encompassing advertising solution that integrates an ad server, ad exchange, SSP, and DSP features is available to enhance your marketing strategy. You can utilize various location parameters such as country, city, latitude and longitude, and IP range for precise targeting. Manage your campaigns effectively by scheduling the specific days and times they are active. Reach your audience on both websites and mobile apps, or either platform as needed. Re-engage users who have previously shown interest in your products or services to strengthen your brand connection. When user data is available from the publisher or exchange, you can precisely target the appropriate user demographics. Understanding your users' device brands, models, and operating systems can significantly assist in identifying your target audience. Employ industry-standard categories based on user interests to discover potential customers who align with your offerings. Create personalized ad categories to better segment and engage your audience. You can select from a variety of ad formats, including static, animated, expandable, interactive, and interstitial banners. Tailor ads for your app wall, content wall, content stream, and newsfeed to enhance user experience. Additionally, you can integrate video ads directly or layer them in-stream using VAST tags to create dynamic advertising opportunities. By leveraging in-banner video, you can further optimize your revenue potential while engaging your audience effectively. The versatility of this platform allows for innovative ad strategies that can adapt to your specific needs.
Description
Playmatic serves as a video-advertising solution specifically designed for content and news websites, providing a suite of immersive tools such as interactive elements, micro-site embedding, pop-up alerts and buttons, surveys, embedded forms, checkout capabilities, multi-tiered scenarios, and traditional pre-rolls. The platform boasts a vast network of over 8,000 websites, generating more than 20 million impressions daily. Its effectiveness is striking, as videos produced through this system are remembered 51% more than their non-interactive counterparts, while engagement and brand interactions see a twofold increase, and purchase intent skyrockets by eight times compared to standard pre-rolls. The Engage Video ads (known as Engageroll) lead to up to 30% increased conversions, an impressive 40% boost in brand awareness, and an eightfold rise in viewer involvement compared to regular non-interactive advertisements. Furthermore, Playmatic provides straightforward production and the capability to transform any video into an interactive format, yielding a threefold increase in return on investment and enhanced brand recognition when juxtaposed with traditional advertisements, solidifying its place as a leading force in the advertising landscape. This innovative approach not only captures audience attention but also fosters deeper connections between brands and their consumers.
API Access
Has API
API Access
Has API
Integrations
Oracle Moat
Weborama
YouTube
Pricing Details
$5,000
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Kritter Software Technology
Founded
2013
Country
India
Website
kritter.in/ad-trading-stack
Vendor Details
Company Name
Playmatic
Country
Russia
Website
playmatic.video/
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization