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Description

B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.

Description

SERA, short for Site Email Retargeting Advantage, is an innovative and proprietary process currently pending patent approval that empowers marketing clients to pinpoint the email addresses of their website visitors by aligning that traffic with TrySERA’s exclusive database. Consequently, even individuals who did not finalize a purchase or complete any Request For Information forms can still be identified. This cutting-edge solution represents a new era in web retargeting, as it allows you to possess the data linked to our database. While platforms like Facebook or Google may provide email lists for their users, they typically do not share this information with you. With SERA, we can match traffic to our database and offer you this crucial information at a fraction of the cost of traditional clicks. As a result, you can engage in remarketing efforts as frequently as desired, all without incurring additional expenses to a retargeting company, since you retain ownership of the data! This unique advantage positions you to optimize your marketing strategies effectively and efficiently.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Act-On Yes 
Adobe Experience Cloud Yes 
Adobe Marketo Engage Yes 
Constant Contact Yes 
Drift Yes 
Eloqua Yes 
Google Marketing Platform Yes 
HubSpot Customer Platform Yes 
LiveRamp Yes 
Microsoft Dynamics 365 Yes 
NetSuite Yes 
Openprise Yes 
RambleChat Yes 
Salesforce Yes 
Segment Yes 
Sitecore Yes 
Sugar Sell Yes 
Zoho CRM Yes 

Integrations

Act-On No 
Adobe Experience Cloud No 
Adobe Marketo Engage No 
Constant Contact No 
Drift No 
Eloqua No 
Google Marketing Platform No 
HubSpot Customer Platform No 
LiveRamp No 
Microsoft Dynamics 365 No 
NetSuite No 
Openprise No 
RambleChat No 
Salesforce No 
Segment No 
Sitecore No 
Sugar Sell No 
Zoho CRM No 

Pricing Details

Pricing varies based on website traffic and usage.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

KickFire

Founded

2005

Country

United States

Website

www.kickfire.com

Vendor Details

Company Name

SERA

Country

United States

Website

www.trysera.com

Product Features

B2B Data

B2B Contact Data No 
B2B Intent Data No 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data No 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications Yes 
Lead Scoring Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Source Tracking Yes 

Sales Intelligence

CRM Integration Yes 
Data Cleaning No 
Data Enrichment Yes 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring Yes 
List Building Yes 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools Yes 
Reporting/Analytics Yes 
Sales Forecasting No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking Yes 
User Interaction Tracking No 

Product Features

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

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