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features
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Description

Successful sales and marketing initiatives begin with targeting the appropriate accounts. Keyplay revolutionizes the process of identifying your ideal customer profiles (ICPs), allowing you to prioritize your market effectively and monitor account signals seamlessly. Keyplay is an innovative account-based marketing (ABM) tool tailored for B2B organizations seeking to pinpoint and connect with high-value target accounts. By utilizing intent data, firmographics, and sophisticated AI-powered analytics, Keyplay provides businesses with the capability to uncover and prioritize their ICPs, enhancing the effectiveness of both marketing and sales strategies. The platform simplifies the creation of account lists and the implementation of tailored outreach techniques, ultimately enabling companies to boost lead generation, shorten sales cycles, and achieve revenue growth with remarkable accuracy. Furthermore, this approach fosters a deeper understanding of customer behavior, allowing businesses to adapt and refine their strategies for even greater success.

Description

Zymplify's comprehensive marketing and sales platform is designed to propel your business toward substantial growth by utilizing a data-driven approach. As a recognized vendor under the HM Government’s Help to Grow: Digital initiative, we enable you to harness the potential of intent data to identify active buyers in the market. With our robust platform, you can execute large-scale multi-channel marketing campaigns and swiftly convert leads into customers. Zymplify specializes in pinpointing qualified prospects eager for your offerings, equipping you with an extensive set of tools to engage them effectively and accelerate sales processes. This platform empowers you to take charge of your sales strategy, ensuring you attract the right clientele in a timely manner. Designed to deliver results quickly, Zymplify is an essential asset for any business looking to thrive in a changing landscape. The Help to Grow scheme, initiated by the UK government, supports companies in leveraging innovative working methods developed during the pandemic, allowing them to rebound stronger than ever. Through this program, businesses will gain invaluable resources and guidance to enhance their operations and growth prospects.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Dux-Soup No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Sales Hub Yes 
LeadSift No 
Salesforce Yes 

Integrations

Dux-Soup Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
HubSpot Sales Hub No 
LeadSift Yes 
Salesforce No 

Pricing Details

$12,000/year
Free Trial No 
Free Version Yes 

Pricing Details

$399 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Keyplay

Country

United States

Website

keyplay.io

Vendor Details

Company Name

Zymplify

Founded

2016

Country

United Kingdom

Website

www.zymplify.com

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

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