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Description

Successful sales and marketing initiatives begin with targeting the appropriate accounts. Keyplay revolutionizes the process of identifying your ideal customer profiles (ICPs), allowing you to prioritize your market effectively and monitor account signals seamlessly. Keyplay is an innovative account-based marketing (ABM) tool tailored for B2B organizations seeking to pinpoint and connect with high-value target accounts. By utilizing intent data, firmographics, and sophisticated AI-powered analytics, Keyplay provides businesses with the capability to uncover and prioritize their ICPs, enhancing the effectiveness of both marketing and sales strategies. The platform simplifies the creation of account lists and the implementation of tailored outreach techniques, ultimately enabling companies to boost lead generation, shorten sales cycles, and achieve revenue growth with remarkable accuracy. Furthermore, this approach fosters a deeper understanding of customer behavior, allowing businesses to adapt and refine their strategies for even greater success.

Description

ReferenceEdge is the only Salesforce-native app that makes it easier to manage your customer reference program. ReferenceEdge is a Salesforce-native application that enables sales and marketing teams to track who is a reference, what use cases they are used for, and how often. ReferenceEdge allows users to search for references using keywords and filters; automate reference requests; analyze program metrics in real time; manage and share customer information; and much more. ReferenceEdge is a tool that helps you win more deals by improving your sales and marketing efficiency.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Salesforce
Gainsight
HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Influitive Virtual EventHub
Slack
SlapFive
TechValidate

Integrations

Salesforce
Gainsight
HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Influitive Virtual EventHub
Slack
SlapFive
TechValidate

Pricing Details

$12,000/year
Free Trial
Free Version

Pricing Details

$14 per user per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Keyplay

Country

United States

Website

keyplay.io

Vendor Details

Company Name

Point of Reference

Founded

2003

Country

United States

Website

www.point-of-reference.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Reference Management

Nomination Tracking
Program Notices
Reference Usage Tracking
Reward Distribution
Search

Alternatives

Alternatives

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