Compare Ketch vs. PrettyFluid Technologies in 2026

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Description

Ketch is the AI Privacy Company. Built by the founders who led GDPR compliance for Salesforce Marketing Cloud, Ketch is permissioning infrastructure that helps businesses collect and use people's data responsibly — respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. The problem Ketch solves is real and growing. AI turns data into a compounding competitive advantage while simultaneously expanding the surface area of risk. Marketing tools assume permission is handled elsewhere. Privacy tools are compliance-first, not growth-first. The result: enterprises are forced into a false choice between data growth and data governance. Ketch closes that gap. The platform operates across three layers. First, discovery — see everything. Ketch observes what data exists, where it flows, how it's collected, and whether consent is actually being honored. Second, permissioning — control everything. Consent, rights, policy, and intended use are enforced in real time across systems. Third, activation — use everything, safely. Permissioned data powers AI pipelines, advertising, and personalization without regulatory or reputational risk. Core capabilities include consent management with 400+ no-code configurations, automated data subject rights, front-end data observability via Data Sentry, server-side permission storage via Permission Vault, and AI governance via AI Sentry — which monitors, enforces, and audits every AI interaction against consent and rights signals. 3,500+ businesses trust Ketch. 67.2 billion consent transactions processed per month. Rated #1 Consent Management Platform on Gartner Peer Insights (4.8/5) and a G2 Grid Leader for Enterprise. Used by Chipotle, Forbes, Paramount, Hasbro, Equifax and more.

Description

Discover how your organization can safeguard clients, enhance compliance with CCPA and GDPR, and mitigate the risks associated with data breaches. PrettyFluid Technologies was established by passionate technologists who aim to revolutionize the perception of online privacy. We feel a strong obligation to offer robust data security solutions during a time when the safeguarding of information is crucial. With the advent of new privacy laws and increased public consciousness, there is a significant push for reform regarding who has ownership and control over personal data. Our commitment is to prioritize your needs while upholding ethical standards and transparency, providing user-friendly solutions designed to protect both consumers and businesses alike. For individuals, take advantage of our complimentary service to opt-out and erase your information from over 120 data providers, ensuring your privacy is respected. Join us in the movement toward a safer digital environment.

API Access

Has API Yes

API Access

Has API No

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Integrations

Acquia CDP Yes

Amazon Ads Yes

BlueConic Yes

Blueshift Yes

Braze Yes

Cordial Yes

Google Ads Yes

HubSpot Data Hub Yes

Iterable Yes

Jobvite Yes

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Explore All 131 Integrations

Integrations

Acquia CDP No

Amazon Ads No

BlueConic No

Blueshift No

Braze No

Cordial No

Google Ads No

HubSpot Data Hub No

Iterable No

Jobvite No

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Pricing Details

$150/month

Free — $0/month
For small businesses. Up to 5,000 unique visitors/month. Includes full consent management platform (CMP), privacy law templates, tracker scanning, tag orchestration, consent record storage, and 2 integrations. Email support.

Starter — $150/month
For moderate-traffic sites. Up to 30,000 unique visitors/month. Same full CMP feature set as Free, plus 2 integrations. Email support. No DSR automation included.

Plus — from $499/month (billed annually)
For high-traffic sites. Up to 100,000 unique visitors/month. Full CMP, live onboarding call, 1,000+ integrations available as add-ons, and DSR automation (rights workflows) available as an add-on. Quote required for exact pricing.

Pro — custom pricing
For medium-to-enterprise brands. 100,000+ unique visitors/month. Full platform: CMP, DSR automation, data mapping, AI-powered discovery, risk assessments (DPIAs, PIAs, TIAs), marketing preference management, and enterprise developer tools (webhooks, custom identifiers, authenticators). Dedicated customer success manager, unlimited support.

Key notes: All plans include full CMP functionality — Ketch doesn't gate consent features by tier. Products are also available à la carte; you don't need to purchase CMP to access DSR or data mapping. Free trial available on the Free plan for 30 days.

Free Trial Yes

Free Version Yes