Compare Ketch vs. Pontus Vision

Ketch is the AI Privacy Company. Built by the founders who led GDPR compliance for Salesforce Marketing Cloud, Ketch is permissioning infrastructure that helps businesses collect and use people's data responsibly — respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. The problem Ketch solves is real and growing. AI turns data into a compounding competitive advantage while simultaneously expanding the surface area of risk. Marketing tools assume permission is handled elsewhere. Privacy tools are compliance-first, not growth-first. The result: enterprises are forced into a false choice between data growth and data governance. Ketch closes that gap. The platform operates across three layers. First, discovery — see everything. Ketch observes what data exists, where it flows, how it's collected, and whether consent is actually being honored. Second, permissioning — control everything. Consent, rights, policy, and intended use are enforced in real time across systems. Third, activation — use everything, safely. Permissioned data powers AI pipelines, advertising, and personalization without regulatory or reputational risk. Core capabilities include consent management with 400+ no-code configurations, automated data subject rights, front-end data observability via Data Sentry, server-side permission storage via Permission Vault, and AI governance via AI Sentry — which monitors, enforces, and audits every AI interaction against consent and rights signals. 3,500+ businesses trust Ketch. 67.2 billion consent transactions processed per month. Rated #1 Consent Management Platform on Gartner Peer Insights (4.8/5) and a G2 Grid Leader for Enterprise. Used by Chipotle, Forbes, Paramount, Hasbro, Equifax and more.

We gather personal information through a wide array of integrations with databases, CRM systems, ERP platforms, and proprietary applications, capturing both structured and unstructured data like emails, PDFs, Word documents, and spreadsheets. Our approach involves meticulously mapping data by monitoring all extraction points, enabling us to identify customer information with minimal input while accommodating billions of records. This consolidation process culminates in a visual or textual representation of the risks associated with the organization’s databases, employing a scoring system based on twelve key steps in alignment with the primary aspects of the LGPD. Notably, our solution is not dependent on any specific cloud provider technology, allowing for deployment in on-premises data centers or across various cloud environments. The architecture of Pontus Vision LGPD is designed to minimize manual intervention, facilitating the efficient processing of vast quantities of data. With the capability to handle billions of records seamlessly, Pontus Vision LGPD stands out as a modular solution adept at integrating data from numerous formats. Ultimately, our offering ensures compliance while enhancing data management efficiency across diverse systems.