Compare Ketch vs. OneTrust Consent & Preferences in 2026

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Description

Ketch is the AI Privacy Company. Built by the founders who led GDPR compliance for Salesforce Marketing Cloud, Ketch is permissioning infrastructure that helps businesses collect and use people's data responsibly — respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. The problem Ketch solves is real and growing. AI turns data into a compounding competitive advantage while simultaneously expanding the surface area of risk. Marketing tools assume permission is handled elsewhere. Privacy tools are compliance-first, not growth-first. The result: enterprises are forced into a false choice between data growth and data governance. Ketch closes that gap. The platform operates across three layers. First, discovery — see everything. Ketch observes what data exists, where it flows, how it's collected, and whether consent is actually being honored. Second, permissioning — control everything. Consent, rights, policy, and intended use are enforced in real time across systems. Third, activation — use everything, safely. Permissioned data powers AI pipelines, advertising, and personalization without regulatory or reputational risk. Core capabilities include consent management with 400+ no-code configurations, automated data subject rights, front-end data observability via Data Sentry, server-side permission storage via Permission Vault, and AI governance via AI Sentry — which monitors, enforces, and audits every AI interaction against consent and rights signals. 3,500+ businesses trust Ketch. 67.2 billion consent transactions processed per month. Rated #1 Consent Management Platform on Gartner Peer Insights (4.8/5) and a G2 Grid Leader for Enterprise. Used by Chipotle, Forbes, Paramount, Hasbro, Equifax and more.

Description

OneTrust's Consent & Preferences solution allows organizations to create reliable digital interactions by simplifying the management of consent and preferences, promoting transparency for consumers, and adhering to international privacy laws. This solution equips businesses to examine their websites and applications for cookies and tracking technologies, enforce governance over digital tracking, and offer tailored consent experiences through customizable templates. By empowering users with control over their preferences and consent, OneTrust enhances personalized communication and strengthens data privacy at each interaction, ultimately cultivating trust and loyalty between brands and their clientele. Furthermore, this approach not only meets regulatory requirements but also fosters a deeper connection between users and organizations, leading to sustained engagement.

API Access

Has API Yes

API Access

Has API No

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Integrations

Adobe Real-Time CDP Yes

OneTrust Data Use Governance Yes

OneTrust Privacy Automation Yes

OneTrust Tech Risk and Compliance Yes

Acuity Scheduling Yes

Adobe Audience Manager Yes

Appcues Yes

Campaign Monitor Yes

Cordial Yes

Delighted Yes

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Integrations

Adobe Real-Time CDP Yes

OneTrust Data Use Governance Yes

OneTrust Privacy Automation Yes

OneTrust Tech Risk and Compliance Yes

Acuity Scheduling No

Adobe Audience Manager No

Appcues No

Campaign Monitor No

Cordial No

Delighted No

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Pricing Details

$150/month

Free — $0/month
For small businesses. Up to 5,000 unique visitors/month. Includes full consent management platform (CMP), privacy law templates, tracker scanning, tag orchestration, consent record storage, and 2 integrations. Email support.

Starter — $150/month
For moderate-traffic sites. Up to 30,000 unique visitors/month. Same full CMP feature set as Free, plus 2 integrations. Email support. No DSR automation included.

Plus — from $499/month (billed annually)
For high-traffic sites. Up to 100,000 unique visitors/month. Full CMP, live onboarding call, 1,000+ integrations available as add-ons, and DSR automation (rights workflows) available as an add-on. Quote required for exact pricing.

Pro — custom pricing
For medium-to-enterprise brands. 100,000+ unique visitors/month. Full platform: CMP, DSR automation, data mapping, AI-powered discovery, risk assessments (DPIAs, PIAs, TIAs), marketing preference management, and enterprise developer tools (webhooks, custom identifiers, authenticators). Dedicated customer success manager, unlimited support.

Key notes: All plans include full CMP functionality — Ketch doesn't gate consent features by tier. Products are also available à la carte; you don't need to purchase CMP to access DSR or data mapping. Free trial available on the Free plan for 30 days.

Free Trial Yes

Free Version Yes