Compare Ketch vs. MyPreferences in 2026

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Description

Ketch is the AI Privacy Company. Built by the founders who led GDPR compliance for Salesforce Marketing Cloud, Ketch is permissioning infrastructure that helps businesses collect and use people's data responsibly — respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. The problem Ketch solves is real and growing. AI turns data into a compounding competitive advantage while simultaneously expanding the surface area of risk. Marketing tools assume permission is handled elsewhere. Privacy tools are compliance-first, not growth-first. The result: enterprises are forced into a false choice between data growth and data governance. Ketch closes that gap. The platform operates across three layers. First, discovery — see everything. Ketch observes what data exists, where it flows, how it's collected, and whether consent is actually being honored. Second, permissioning — control everything. Consent, rights, policy, and intended use are enforced in real time across systems. Third, activation — use everything, safely. Permissioned data powers AI pipelines, advertising, and personalization without regulatory or reputational risk. Core capabilities include consent management with 400+ no-code configurations, automated data subject rights, front-end data observability via Data Sentry, server-side permission storage via Permission Vault, and AI governance via AI Sentry — which monitors, enforces, and audits every AI interaction against consent and rights signals. 3,500+ businesses trust Ketch. 67.2 billion consent transactions processed per month. Rated #1 Consent Management Platform on Gartner Peer Insights (4.8/5) and a G2 Grid Leader for Enterprise. Used by Chipotle, Forbes, Paramount, Hasbro, Equifax and more.

Description

MyPreferences serves as a comprehensive platform for managing preferences and consent within enterprises, consolidating zero-party data that includes communication preferences, consents, personalization settings, demographic information, psychographics, and customer feedback, thereby providing businesses with a cohesive and real-time understanding of individual customer engagement preferences. This platform empowers companies to gather and oversee preferences from all customer interaction channels, such as email, mobile, social media, websites, contact centers, and direct mail, while maintaining a global consent repository that tracks historical consent and ensures adherence to regulations. With its adaptable, API-first data structure and a user-friendly, no-code experience design interface, MyPreferences allows marketers to create and deploy multilingual, responsive preference center pages independently, without the need for developer intervention. Additionally, the platform features integrated reporting and dashboard tools that enable teams to analyze the utilization of zero-party data, monitor opt-out rates, conduct segmentation, and track overarching trends in customer preferences, enhancing the decision-making process for businesses. Such capabilities ensure that organizations can effectively engage with their customers while upholding their privacy and consent standards.

API Access

Has API Yes

API Access

Has API Yes

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Screenshots View All

Integrations

Amazon Redshift Yes

Amazon S3 Yes

HubSpot CRM Yes

PostgreSQL Yes

Salesforce Yes

Shopify Yes

ActiveCampaign Yes

Amazon DocumentDB Yes

Bazaarvoice Yes

CockroachDB Yes

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Explore All 131 Integrations

Integrations

Amazon Redshift Yes

Amazon S3 Yes

HubSpot CRM Yes

PostgreSQL Yes

Salesforce Yes

Shopify Yes

ActiveCampaign No

Amazon DocumentDB No

Bazaarvoice No

CockroachDB No

Show More Integrations

Explore All 17 Integrations

Pricing Details

$150/month

Free — $0/month
For small businesses. Up to 5,000 unique visitors/month. Includes full consent management platform (CMP), privacy law templates, tracker scanning, tag orchestration, consent record storage, and 2 integrations. Email support.

Starter — $150/month
For moderate-traffic sites. Up to 30,000 unique visitors/month. Same full CMP feature set as Free, plus 2 integrations. Email support. No DSR automation included.

Plus — from $499/month (billed annually)
For high-traffic sites. Up to 100,000 unique visitors/month. Full CMP, live onboarding call, 1,000+ integrations available as add-ons, and DSR automation (rights workflows) available as an add-on. Quote required for exact pricing.

Pro — custom pricing
For medium-to-enterprise brands. 100,000+ unique visitors/month. Full platform: CMP, DSR automation, data mapping, AI-powered discovery, risk assessments (DPIAs, PIAs, TIAs), marketing preference management, and enterprise developer tools (webhooks, custom identifiers, authenticators). Dedicated customer success manager, unlimited support.

Key notes: All plans include full CMP functionality — Ketch doesn't gate consent features by tier. Products are also available à la carte; you don't need to purchase CMP to access DSR or data mapping. Free trial available on the Free plan for 30 days.

Free Trial Yes

Free Version Yes