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Description
The Customer Data and Experience Platform (CDXP) enables the monitoring of customer and prospect interactions across a variety of channels, including email, SMS, social media, CRM systems, call centers, mobile applications, and websites. By leveraging the CDXP, businesses can aggregate extensive customer data and convert it into actionable insights that inform strategic decisions throughout the customer journey. Additionally, it allows for the simultaneous assessment of the impact of various marketing initiatives using data-driven analytical models. This platform serves as a comprehensive software solution, facilitating the management of a cohesive, centralized customer database that is accessible from any operational system. Data sourced from numerous touchpoints can be integrated into a detailed 360° customer profile within this persistent database. The creation of such a profile involves the aggregation of data from diverse origins, followed by cleaning and consolidation to ensure accuracy and relevance. Thus, the CDXP not only enhances customer insights but also streamlines the marketing process significantly.
Description
Develop marketing experiences that resonate with your customers. Ometria, the customer data and marketing platform tailored for retail, leverages AI-driven insights and cross-channel marketing strategies. This platform empowers marketers to craft personalized journeys for every customer. By consolidating data from various customer interactions, Ometria establishes a comprehensive profile for each shopper. The intelligent system analyzes consumer behavior, delivering actionable insights that can be seamlessly integrated into your marketing efforts. With Ometria, you can design customized marketing experiences across all significant channels and interaction points. We understand the challenges you face with outdated technology that lacks the capability to provide uniquely tailored experiences for each customer. Predicting individual customer preferences can be daunting, and scaling campaigns that cater to those preferences even more so. Ometria not only replaces your current Email Service Provider but also enhances your marketing capabilities, enabling you to craft unforgettable customer experiences. Embrace the future of marketing with Ometria and transform the way you connect with your audience.
API Access
Has API
API Access
Has API
Integrations
5X
Antavo
Attentive
BetterCommerce
Cyclr
Daasity
Kixie PowerCall & SMS
Movable Ink
Officely
Pabau
Integrations
5X
Antavo
Attentive
BetterCommerce
Cyclr
Daasity
Kixie PowerCall & SMS
Movable Ink
Officely
Pabau
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Kenscio
Founded
2009
Country
India
Website
www.kenscio.com/products/data-experience-platform
Vendor Details
Company Name
Ometria
Founded
2013
Country
United Kingdom
Website
ometria.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
eCommerce Marketing
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking