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Description

Kaizen is an advanced loyalty and customer engagement platform designed to help businesses transform data into impactful loyalty programs that drive customer lifetime value, acquisition, and retention. The platform centralizes customer insights and enables brands to design highly personalized rewards, promotions, and campaigns across multiple touchpoints. With Kaizen AI, users can quickly create and launch campaigns, reducing setup time and improving marketing efficiency. It offers a wide range of loyalty mechanics, including points systems, digital punch cards, coupons, referral programs, gamified rewards, and tier-based incentives. Kaizen also provides advanced segmentation and reporting tools, allowing businesses to target customers more effectively and measure performance in real time. Its WhiteLabelX solution enables companies to launch fully branded mobile loyalty apps, particularly suited for cafés, quick-service restaurants, and retail businesses. By combining data, automation, and personalization, Kaizen helps organizations deliver engaging customer experiences that increase repeat purchases and strengthen brand loyalty.

Description

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. Over the past seven years, we’ve supported 100+ enterprises across 43 countries in building lasting customer relationships through gamification and personalization. Global brands like Heineken, JTI, limango, Intersport, and ALDO trust Open Loyalty’s composable architecture to seamlessly integrate loyalty mechanics into their ecosystems—without the heavy lift of building from scratch. Our value lies in three key pillars: 1) Increasing CLV: Drive lasting customer engagement with gamified loyalty strategies. 2) Maximizing ROI: Reduce reliance on discounts by leveraging engaging, non-margin-eroding tactics. 3) Seamless integration: An API-first design ensures effortless integration into complex tech stacks. As part of the OEX group, with 15 companies, €167.3M in revenue, and €17.7M EBITDA in 2023, Open Loyalty has been recognized by Google and Deloitte for its scalability and enterprise-readiness.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

Bloomreach No 
Braze No 

Integrations

Bloomreach Yes 
Braze Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

We charge based on the program’s active users.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Kaizen Loyalty

Founded

2021

Country

United Kingdom

Website

www.kaizenloyalty.com

Vendor Details

Company Name

Open Loyalty

Founded

2017

Country

Poland

Website

www.openloyalty.io

Product Features

Customer Loyalty

CRM No 
Corporate Memberships Yes 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 

Loyalty Management

CRM No 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 
White Label Yes 

Product Features

Customer Loyalty

CRM Yes 
Corporate Memberships Yes 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 

Loyalty Management

CRM Yes 
Customer Activity Tracking Yes 
Discount Management Yes 
Gift Card System Yes 
Loyalty Card System Yes 
Member Portal Yes 
Membership Management Yes 
No-Card Loyalty System Yes 
Referral Tracking Yes 
Rewards Management Yes 
White Label No 

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