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Average Ratings 0 Ratings
Description
KNOREX XPO is an innovative advertising management platform driven by artificial intelligence, designed to assist marketers in creating, launching, tracking, attributing, and optimizing advertisements across a variety of prominent channels such as social media, search, CTV/OTT, video, audio, display, native, DOOH, and email, all integrated within a cohesive platform. By breaking down the barriers between different ad channels, formats, and devices, XPO empowers marketers to effectively target their audience, ensuring comprehensive coverage throughout the digital marketing funnel. The platform's automation and optimization features, powered by Knorex KAIROS and utilizing AI and machine learning, facilitate cross-channel budget management, bidding optimization, tailored campaign suggestions, and ad personalization, thereby boosting overall productivity and efficiency. Additionally, XPO provides unified reporting that consolidates data from various advertising channels into a single, easily accessible view, streamlining data analysis and eliminating the tedious process of manual data consolidation. This integration not only enhances decision-making but also allows marketers to swiftly adapt their strategies based on real-time insights.
Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Facebook Ads
Yes
FreeWheel Strata
Yes
Google Ad Exchange (AdX)
Yes
Google Ads
Yes
Google Shopping
No
Instagram Ads
Yes
LinkedIn
Yes
LinkedIn Ads
Yes
Magnite
Yes
Meta Ads
Yes
Integrations
Facebook Ads
No
FreeWheel Strata
No
Google Ad Exchange (AdX)
No
Google Ads
No
Google Shopping
Yes
Instagram Ads
No
LinkedIn
No
LinkedIn Ads
No
Magnite
No
Meta Ads
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$10/month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
KNOREX
Founded
2009
Country
United States
Website
www.knorex.com
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No