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Description
Enhance your understanding of the buying groups within targeted accounts to achieve top-tier marketing performance. In a strategic alliance, Spiceworks Ziff Davis and Aberdeen are equipping B2B tech sellers with unmatched visibility into the entire buying collective, spanning from executive decision-makers to technical implementers. By combining SWZD’s proprietary first-party data with Aberdeen’s valuable third-party intent insights, this collaboration is set to deliver a robust, comprehensive, and varied array of intent signals across diverse B2B sectors such as IT, marketing, HR, and finance. Utilize our exceptional actionable intent data to effectively identify, prioritize, and connect with accounts that demonstrate a genuine likelihood to purchase. With the Intelligent ABM approach, you can now focus on engaging the most pertinent prospects who are actively seeking your solution. This strategy, supported by actionable intent signals, allows you to tailor your messaging to resonate deeply with the entire buying collective, ultimately fostering stronger connections and driving successful outcomes. By aligning your marketing efforts with these insights, you can significantly enhance your engagement strategies and improve overall conversion rates.
Description
Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
LinkedIn
Yes
Salesforce
Yes
Aberdeen
Yes
Allego
No
Axis LMS
No
Convertr
Yes
Eloqua
Yes
Integrations
Adobe Marketo Engage
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
LinkedIn
Yes
Salesforce
Yes
Aberdeen
No
Allego
Yes
Axis LMS
Yes
Convertr
No
Eloqua
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Spiceworks Ziff Davis
Founded
2020
Country
United States
Website
swzd.com/products/intelligent-abm/
Vendor Details
Company Name
Metadata
Founded
2015
Country
United States
Website
www.metadata.io
Product Features
Account Based Marketing
Analytics
No
Campaign Personalization
No
Customer Segmentation
No
Engagement Monitoring
No
Lead Nurturing
No
Lead Scoring
No
Progress Tracking
No
Prospecting Tools
No
Target Account Identification
No
Buyer Intent
B2B Lead Generation
No
CRM Integration
No
Channel Attribution
No
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
No
Lead Notifications
No
Lead Scoring
No
Sales Intelligence
CRM Integration
No
Data Cleaning
No
Data Enrichment
No
Data Import/Export
No
Data Mining
No
Data Verification
No
Email Integration
No
Lead Scoring
No
List Building
No
Performance Management
No
Pipeline Management
No
Predictive Modeling/Analytics
No
Prospecting Tools
No
Reporting/Analytics
No
Sales Forecasting
No
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
No
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
No
Lead Scoring
No
Progress Tracking
No
Prospecting Tools
No
Target Account Identification
Yes
Advertising Agency
Campaign Management
Yes
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Lead Generation
Contact Discovery
Yes
Contact Import/Export
Yes
Lead Capture
Yes
Lead Database Integration
Yes
Lead Nurturing
Yes
Lead Scoring
No
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
Yes
Lead Management
Activity Tracking
No
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
Yes
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
Yes
Prospecting Tools
No
Source Tracking
Yes
