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Description

Infor Marketing Resource Management (MRM) is a flexible and user-friendly platform utilized by marketing teams globally. This solution enables the seamless coordination of various marketing initiatives, encompassing both omnichannel and direct efforts, through an array of comprehensive tools designed for managing digital assets, resources, projects, budgets, cost tracking, creative approvals, capacity planning, and analytics. By leveraging Infor MRM, organizations can streamline their marketing processes, which are essential to their business success, while implementing centralized automation and best practices that enhance internal marketing operations and ensure adherence to industry standards. The software empowers users to take control of their marketing schedules, financials, workflows, and digital asset repositories. Additionally, the platform's advanced business intelligence capabilities produce actionable reports tailored to specific contexts, allowing for data-driven decision-making that can significantly influence marketing strategies. Ultimately, Infor MRM positions marketing departments to efficiently optimize their resources and achieve their objectives.

Description

SproutLoud is an award winning channel marketing automation platform. Trusted by top brands, SproutLoud helps companies who sell through channel partners to run hyperlocal automated campaigns. The platform includes asset production, centralized campaign planning and intelligent funds management. It also provides analytics and insight.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Free FutureSoft Yes 
Invoca No 

Integrations

Free FutureSoft No 
Invoca Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/mrm

Vendor Details

Company Name

SproutLoud

Founded

2005

Country

United States

Website

www.sproutloud.com

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing No 
Brand Control No 
Customizable Branding Yes 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

Product Features

Brand Management

Approval Process Control Yes 
Artwork Management Yes 
Asset Management Yes 
Change Management Yes 
Fulfillment Distribution Yes 
Project Management No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Channel Management

Campaign Management Yes 
Channel Analytics Yes 
Incentive Management No 
Inventory Control Yes 
Lead Management No 
Opportunity Management No 
Order Management Yes 
Partner Management No 
Product Management No 
Reseller Management No 

Channel Marketing

Campaign Management No 
Channel Analytics No 
Content Management & Sharing No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Multiple Channel Configurations No 
Order Management No 
Partner Management No 
Pipeline Management No 
Social Promotion No 

Content Marketing

Audience Targeting No 
Brand Management No 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing No 
Brand Control Yes 
Customizable Branding Yes 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control No 
Watermarking No 
Workflow Management Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Local Marketing

Advertising Management Yes 
CRM Yes 
Email Marketing Yes 
Feedback Management Yes 
Live Chat No 
NAP Management (Name/Address/Phone) No 
Online Listings Management No 
PR Management No 
Reporting / Analytics Yes 
Review Management Yes 
SEO Management No 
Social Media Management No 
Store Locator No 
Website Management No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Reputation Management

Campaign Management No 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis Yes 
Social Media Metrics No 
Social Media Monitoring No 
White Label No 

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