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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Infor Marketing Resource Management (MRM) is a flexible and user-friendly platform utilized by marketing teams globally. This solution enables the seamless coordination of various marketing initiatives, encompassing both omnichannel and direct efforts, through an array of comprehensive tools designed for managing digital assets, resources, projects, budgets, cost tracking, creative approvals, capacity planning, and analytics. By leveraging Infor MRM, organizations can streamline their marketing processes, which are essential to their business success, while implementing centralized automation and best practices that enhance internal marketing operations and ensure adherence to industry standards. The software empowers users to take control of their marketing schedules, financials, workflows, and digital asset repositories. Additionally, the platform's advanced business intelligence capabilities produce actionable reports tailored to specific contexts, allowing for data-driven decision-making that can significantly influence marketing strategies. Ultimately, Infor MRM positions marketing departments to efficiently optimize their resources and achieve their objectives.

Description

MarcomCentral Enterprise offers a unique solution that appeals to Marketing, Design, and Legal teams alike. This user-friendly platform facilitates a multi-tiered collaboration process, enabling front-end designers to modify designated sections as specified by Marketing Directors, who in turn obtain approval from the Legal department. This careful oversight guarantees that essential elements such as disclaimers and logos are preserved throughout the creative workflow, allowing organizations to maintain strict Brand control while fostering creativity. Marketing materials housed in your cloud-based portal can be tailored and distributed by field teams globally, ensuring accessibility from any location. With pre-approved templates, the marketing team can be confident that all assets remain fully compliant with brand guidelines. Additionally, using dynamic templates, users can swiftly edit text fields to generate customized assets without needing to submit a request to marketing, streamlining the creative process even further. This innovative approach not only enhances efficiency but also empowers teams to deliver high-quality marketing materials effortlessly.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
Eloqua No 
Fishbowl No 
Free FutureSoft Yes 
Google Analytics No 
IBM Watson No 
Microsoft PowerPoint No 
Salesforce No 
Salesforce Agentforce Marketing No 
Sisense No 

Integrations

Adobe Marketo Engage Yes 
Eloqua Yes 
Fishbowl Yes 
Free FutureSoft No 
Google Analytics Yes 
IBM Watson Yes 
Microsoft PowerPoint Yes 
Salesforce Yes 
Salesforce Agentforce Marketing Yes 
Sisense Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/mrm

Vendor Details

Company Name

MarcomCentral

Founded

2000

Country

United States

Website

marcom.com

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing No 
Brand Control No 
Customizable Branding Yes 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control Yes 
Watermarking No 
Workflow Management Yes 

Product Features

Brand Management

Approval Process Control Yes 
Artwork Management Yes 
Asset Management Yes 
Change Management Yes 
Fulfillment Distribution Yes 
Project Management Yes 

Channel Management

Campaign Management Yes 
Channel Analytics Yes 
Incentive Management Yes 
Inventory Control Yes 
Lead Management Yes 
Opportunity Management Yes 
Order Management Yes 
Partner Management Yes 
Product Management Yes 
Reseller Management Yes 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion No 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Sales Enablement

Collaboration Yes 
Contact Management Yes 
Content Management Yes 
Document Management Yes 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management Yes 
Presentation Management Yes 
Proposal Management Yes 
Territory Management No 
Training Management Yes 

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