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Description
Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.
Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey.
Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows.
Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior.
Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.
Description
Engage with more than 850 million professionals on the largest global network dedicated to career development. Our advertising platform features a variety of ad types tailored to fulfill your specific marketing goals. You can design LinkedIn ad campaigns that align with the objectives you aim to achieve. To begin the process, you will need access to Campaign Manager; if you do not already have an account, setting one up is a quick and easy task. Each campaign is initiated by selecting the key objectives that are most important to you, whether they involve awareness, consideration, or driving conversions. LinkedIn ads empower businesses of all sizes to fulfill their ambitions and connect with their desired audience. With over 850 million active users on LinkedIn, you can precisely target your audience based on factors such as job title, industry, and professional function. Whether your aim is to generate leads, enhance brand visibility, or promote event sign-ups, LinkedIn ads can be instrumental in achieving these goals. Additionally, you have the ability to manage your spending with adaptable pricing options, allowing you to start with any budget and pause or stop your LinkedIn ads whenever you choose. This flexibility ensures that your advertising efforts can evolve in tandem with your business needs.
API Access
Has API
No
API Access
Has API
Yes
Integrations
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Tapistro
Yes
Caramel
No
Clearboard
No
Fragmatic
No
Kinnovis
No
LinkedIn
No
Mailjoy
No
Metaflow AI
No
Integrations
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Tapistro
Yes
Caramel
Yes
Clearboard
Yes
Fragmatic
Yes
Kinnovis
Yes
LinkedIn
Yes
Mailjoy
Yes
Metaflow AI
Yes
Pricing Details
Our pricing is based on the number of people targeted by a client.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Influ2
Founded
2017
Country
United States
Website
www.influ2.com
Vendor Details
Company Name
Founded
2002
Country
United States
Website
business.linkedin.com/marketing-solutions/ads
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Lead Generation
Contact Discovery
Yes
Contact Import/Export
Yes
Lead Capture
Yes
Lead Database Integration
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
Yes
Visitor Identification
Yes
Lead Nurturing
A/B Testing
No
Campaign Management
Yes
Drip Campaigns
No
Lead Capture
Yes
Lead Notifications
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Performance Metrics
Yes
Personalization
Yes
Pipeline Management
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
Yes
Behavioral Targeting
Yes
Campaign Segmentation
Yes
Content Analytics
No
Contextual Targeting
Yes
Customer Profiles
Yes
Experience Management
Yes
Recommendation Engine
No
Website Personalization
Yes
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
Yes
Content Management
No
Conversion Tracking
No
Customer Targeting
Yes
Keyword Filtering
No
Multi-Account Management
Yes
Post Scheduling
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Account Based Marketing
Analytics
No
Campaign Personalization
No
Customer Segmentation
No
Engagement Monitoring
No
Lead Nurturing
No
Lead Scoring
No
Progress Tracking
No
Prospecting Tools
No
Target Account Identification
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
