Compare InMoment vs. Methodify

Companies recognize the necessity of enhancing customer experience to remain competitive, yet many struggle to make meaningful progress. While customer satisfaction ratings may increase, revenue often declines—what's the reason behind this paradox? Relying on outdated methods such as collecting feedback and using monitoring tools can lead to misplaced priorities. To address this issue, we developed InMoment, which aims to revolutionize the Experience Improvement (XI) movement, fundamentally altering how organizations engage with their business strategies. Our approach melds innovative technology with extensive human expertise to empower organizations to develop impactful and lucrative programs that elevate experiences at the crucial intersection of customer, employee, and business demands. Experiences are inherently personal, emotional, and ever-changing, making it challenging to determine where to direct efforts—a task that is vital for achieving success. By identifying and prioritizing the key emotional touchpoints, businesses can foster deeper connections with their most valued customers and drive sustainable growth. This strategic focus on high-impact moments is essential for maximizing both customer loyalty and overall business performance.

Sago brings together a comprehensive suite of research technologies and services designed to help organizations uncover deep insights through both qualitative and quantitative methods. With more than five decades of experience, the company offers everything from global data collection and community recruitment to automated surveys, digital interviews, and guided consulting. Platforms like Methodify®, QualBoard®, and QualMeeting® give clients modern tools for self-serve quant, digital qual, and structured discussion research. Sago’s industry reach covers consumer packaged goods, financial services, tech, media, healthcare, education, and more—helping teams connect with the audiences that matter most. Their in-person facilities, neuromarketing tools, and global qualitative services offer additional layers of support for specialized research needs. Through a consultative approach, Sago ensures each project receives expert guidance and a seamless experience from start to finish. The company also provides thought leadership through blogs, case studies, polling, events, and webinars. With adaptive solutions and deep domain expertise, Sago empowers researchers to generate evidence that drives customer understanding and business clarity.