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features
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support

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Description

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

Description

Wizaly offers an algorithmic attribution solution designed to enhance your media mix through a fully data-driven assessment of the effectiveness of each marketing channel. With Wizaly Online Media, you can maximize the return on investment for your digital marketing initiatives by leveraging algorithmic attribution to present a cohesive overview of marketing performance. Meanwhile, Wizaly Offline Media focuses on examining the interplay between online and offline media, providing in-depth insights into the performance of each channel, extending from brand awareness to actual conversions. In addition, Wizaly Omnichannel consolidates purchases made in physical stores, branches, or call centers, delivering a comprehensive perspective on the efficiency of your omnichannel marketing efforts, including but not limited to ROPO analyses. Furthermore, the Wizaly product module explores the relationships among products, customer profiles, and marketing channels, allowing you to identify optimal products to enhance your e-commerce strategy and increase revenue streams effectively. By utilizing these tools, marketers can gain invaluable insights that drive strategic decisions and improve overall campaign effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AT Internet No 
MINT No 
NextDNS No 
Pepperjam No 

Integrations

AT Internet Yes 
MINT Yes 
NextDNS Yes 
Pepperjam Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

InMarket

Founded

2010

Country

United States

Website

inmarket.com

Vendor Details

Company Name

Wizaly

Founded

2014

Country

France

Website

www.wizaly.co.uk

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Alternatives

Alternatives