Compare Identity Matrix vs. Pygmalios Analytics

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Gather data points throughout your in-store customer experience to evaluate and forecast behaviors effectively. Obtain essential insights for your business and initiate actions precisely when and where they are needed. From basic visitor counting to intricate analyses of customer journeys and vital process enhancements across your entire retail chain, we provide comprehensive support. Achieve an unparalleled and precise understanding of customer footfall trends, fundamental visitor demographics, thorough occupancy analytics, and current traffic trend evaluations. Gain a holistic view of your sales funnel to accurately assess store efficiency, streamline employee schedules, enhance overall store service, and much more. Receive immediate notifications to combat persistent long lines, ensure store safety with automatic occupancy control, experiment with layout configurations, or assess how shoppers engage with various product displays. Tailor a solution specifically to your requirements, whether it involves a full sales funnel overview, optimizing staff schedules, or managing queue lengths, ensuring your store operates smoothly and efficiently. Additionally, leveraging these insights allows for continuous improvement in customer satisfaction and operational efficiency.