Compare Identity Matrix vs. LexisNexis Lead Integrity Attributes

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

The invitation to apply acquisition model enables lenders to create a targeted marketing list, encouraging a group of potential customers to engage with their product offerings. After a consumer expresses interest by responding, the lender then undertakes a thorough due diligence procedure to assess whether to approve or deny the application for the product. Engaging with and processing applications from high-risk individuals comes with substantial expenses and dangers. To mitigate these challenges, the LexisNexis® Lead Integrity Attributes can effectively filter out high-risk identities early in the customer acquisition journey, greatly enhancing the lender's capacity to combat fraud and address institutional risks linked to legal and regulatory compliance issues, which include identity verification, suspicious or conflicting identities, and fraudulent activities. By leveraging these insights, lenders can achieve significant cost reductions in their marketing initiatives, ultimately leading to a more efficient and secure acquisition process.