Compare Identity Matrix vs. Knowledge

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Knowledge is a powerful platform that transforms how businesses engage with prospects by leveraging intelligent intent analysis. It enables organizations to convert cold leads into high-value opportunities through actionable insights, guiding sales teams to target prospects actively seeking solutions. By understanding buyer behavior, including what websites they're visiting, what they're researching, and where they're spending their time online, Knowledge offers unmatched context and laser-focused targeting. With insights derived from over 4 billion activities across more than 7,000 websites, the platform empowers sales teams to craft personalized, data-driven strategies. It not only enhances lead generation and conversion but also helps companies stay ahead of the competition by arming them with crucial insights into buyer intent and market trends. From large enterprises to small businesses, Knowledge is designed to deliver measurable growth, improve sales performance, and provide a data-driven edge in today’s competitive marketplace.