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Average Ratings 0 Ratings
Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
Description
Zip-Zap Ideas® serves as an online brainstorming platform that enables teams to effortlessly share and cultivate innovative concepts related to a defined challenge (referred to as the ZIP). Additionally, it offers an efficient approach to assess the most promising ideas with target customers to pinpoint those with the highest potential (known as the ZAP). So, how does the process unfold? Start by defining your Innovation Challenge. You can establish your project by outlining up to four specific business challenges, incorporating relevant stimulus materials, and inviting your virtual team to participate. Next, encourage your team to ZIP New Ideas. Inspire remote teams to contribute and ZIP their initial thoughts during Webex meetings or through individual brainstorming sessions while on the move. Then, Highlight Early Favorites. Team members can mark their preferred ideas using any mobile device, allowing them to edit and enhance their concepts with images and additional details. Finally, Group and Refine Leading Ideas. Take a moment to pause your project, allowing you to organize and categorize early ideas into themes, which will help in refining the best concepts for further development. This structured approach promotes collaboration and innovation, ensuring that every team member's input is valued and considered.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Pricing Details
$375 per user, per year
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Vendor Details
Company Name
Ideas First
Founded
2000
Country
United Kingdom
Website
www.zipzapideas.com
Product Features
Idea Management
Activity Dashboard
Yes
Brainstorming
Yes
Collaboration
Yes
Creator Tracking
Yes
Idea Ranking
Yes
Project Tracking
No
Status Tracking
Yes
Product Features
Idea Management
Activity Dashboard
Yes
Brainstorming
No
Collaboration
Yes
Creator Tracking
No
Idea Ranking
Yes
Project Tracking
No
Status Tracking
No