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Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

Description

Zip-Zap Ideas® serves as an online brainstorming platform that enables teams to effortlessly share and cultivate innovative concepts related to a defined challenge (referred to as the ZIP). Additionally, it offers an efficient approach to assess the most promising ideas with target customers to pinpoint those with the highest potential (known as the ZAP). So, how does the process unfold? Start by defining your Innovation Challenge. You can establish your project by outlining up to four specific business challenges, incorporating relevant stimulus materials, and inviting your virtual team to participate. Next, encourage your team to ZIP New Ideas. Inspire remote teams to contribute and ZIP their initial thoughts during Webex meetings or through individual brainstorming sessions while on the move. Then, Highlight Early Favorites. Team members can mark their preferred ideas using any mobile device, allowing them to edit and enhance their concepts with images and additional details. Finally, Group and Refine Leading Ideas. Take a moment to pause your project, allowing you to organize and categorize early ideas into themes, which will help in refining the best concepts for further development. This structured approach promotes collaboration and innovation, ensuring that every team member's input is valued and considered.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

$375 per user, per year
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Vendor Details

Company Name

Ideas First

Founded

2000

Country

United Kingdom

Website

www.zipzapideas.com

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming Yes 
Collaboration Yes 
Creator Tracking Yes 
Idea Ranking Yes 
Project Tracking No 
Status Tracking Yes 

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming No 
Collaboration Yes 
Creator Tracking No 
Idea Ranking Yes 
Project Tracking No 
Status Tracking No 

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