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Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

Description

Where can you effectively brainstorm a fresh concept, engage with a recent news story, or enhance your strategies in a significant way using your computer today? TheBrain empowers you to digitize your thoughts, allowing you to visually represent your thinking and develop your ideas further. Each of your Thoughts materializes on the screen with links to other relevant Thoughts, providing a framework for contemplation and action. Your Brain can accommodate an endless volume of diverse information, enabling you to document notes for all your concepts. You can also store files, web pages, images, and even emails in TheBrain for quick retrieval. Adding new elements is as easy as dragging and dropping them into the system. You can activate any idea or document in just a few seconds, and TheBrain not only retrieves the relevant thought but also illustrates its connections to everything else, so you are ready for any situation. This functionality allows for rapid context shifts and offers an immediate visual overview by displaying related subjects, ensuring you have a comprehensive understanding at your fingertips. With such capabilities, you can enhance your creativity and productivity like never before.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Vendor Details

Company Name

TheBrain Technologies

Founded

1998

Country

United States

Website

www.thebrain.com

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming Yes 
Collaboration Yes 
Creator Tracking Yes 
Idea Ranking Yes 
Project Tracking No 
Status Tracking Yes 

Product Features

Idea Management

Activity Dashboard No 
Brainstorming No 
Collaboration No 
Creator Tracking No 
Idea Ranking No 
Project Tracking No 
Status Tracking No 

Note-Taking

Categories / Organization No 
Clip From Web No 
Document Scanning No 
Formatting / Markdown No 
Handwriting No 
Hyperlinking No 
Image Insertion No 
List/Checklist Creation No 
Printing No 
Search No 
Sharing / Collaboration No 
Syncing No 
Templates No 
Voice Notes No 

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