Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
Description
The concept of managing ideas might seem unusual to some individuals. Is it really necessary to manage ideas? One might assume that if someone comes up with an excellent idea, it will be promptly shared with the supervisor and quickly put into action. If an idea isn’t acted upon, does that imply it wasn’t worthwhile? Unfortunately, this is a misconception; frequently, valuable ideas are overlooked, go unarticulated, and are forgotten. While most organizations can generate ideas without issue, the real challenge lies in effectively managing them. This is where idea management plays a crucial role. Idea management provides a systematic approach to gathering and organizing ideas within a company or community. Mazzum extends beyond mere idea collection; it serves as a comprehensive solution for effective idea management, seamlessly integrating with SharePoint and Office 365 to leverage the advantages of Microsoft platforms. By utilizing Mazzum, organizations can ensure that innovative thoughts are not only captured but also nurtured and implemented.
API Access
Has API
No
API Access
Has API
No
Integrations
Microsoft 365
No
Microsoft SharePoint
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Vendor Details
Company Name
RoomManager
Founded
1999
Country
Switzerland
Website
mazzum.com
Product Features
Idea Management
Activity Dashboard
Yes
Brainstorming
Yes
Collaboration
Yes
Creator Tracking
Yes
Idea Ranking
Yes
Project Tracking
No
Status Tracking
Yes
Product Features
Idea Management
Activity Dashboard
Yes
Brainstorming
Yes
Collaboration
Yes
Creator Tracking
No
Idea Ranking
Yes
Project Tracking
Yes
Status Tracking
No