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Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

Description

Employees can utilize the Innovation Station application on any company-provided or personal device, including computers and smartphones. Anyone has the opportunity to propose an idea, while others can easily cast their votes and leave comments, with the option for anonymity. Once an idea accumulates a specific number of votes, the innovator is allowed to initiate the investigation phase. In certain instances, an executive may choose to expedite an idea's progression without waiting for the necessary votes. The innovator is then given a period of approximately 30 days along with designated resources to further explore and refine their idea, culminating in a final presentation to executives. If the investigation proves favorable and is reviewed positively by a panel assessing the business case, the idea advances to incubation, where it undergoes prototyping, small-scale testing, adjustments, and validation. It’s important to acknowledge that not every idea will succeed, which is perfectly acceptable, as some concepts may simply be ahead of their time, although thorough research has been conducted. Ultimately, the last stage involves either the implementation of a new product or enhancement of a process, or a decision to either Pass or Perish the idea based on its viability. This entire process encourages creativity and innovation within the organization while allowing for constructive feedback.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Vendor Details

Company Name

Valvora

Founded

1984

Country

United States

Website

www.valvora.com/products/innovation-station/index.html

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming Yes 
Collaboration Yes 
Creator Tracking Yes 
Idea Ranking Yes 
Project Tracking No 
Status Tracking Yes 

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming Yes 
Collaboration Yes 
Creator Tracking Yes 
Idea Ranking Yes 
Project Tracking Yes 
Status Tracking No 

Alternatives

IdeaBridge Reviews

IdeaBridge

Ideus Concepts

Alternatives