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Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

Description

The foundation of all our actions lies in the generation of ideas. In an ever-accelerating world, the ability to gather and transform these ideas into tangible value becomes increasingly vital. Innovation frequently arises from the synergy of collaborative ideas and the unique connections that have yet to be recognized. To nurture a creative environment, it is essential to provide follow-up and constructive feedback to those who invest their time and effort in proposing new concepts. This practice will inspire them to continue contributing with enthusiasm. By experimenting with clusters of ideas, you can make decisions grounded in data rather than relying solely on intuition. This approach informs what should be included in the project portfolio, what may need to be set aside, or what requires additional exploration. Furthermore, by categorizing ideas around shared themes or trends, you may uncover intriguing new concepts that extend well beyond the obvious. Such a process not only enriches the creative landscape but also encourages a continuous cycle of innovation.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

$299 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based No 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Vendor Details

Company Name

Ideation360

Founded

2016

Country

Sweden

Website

www.ideation360.com

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming Yes 
Collaboration Yes 
Creator Tracking Yes 
Idea Ranking Yes 
Project Tracking No 
Status Tracking Yes 

Product Features

Idea Management

Activity Dashboard Yes 
Brainstorming Yes 
Collaboration Yes 
Creator Tracking Yes 
Idea Ranking Yes 
Project Tracking Yes 
Status Tracking Yes 

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