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Description
Lead management involves overseeing and organizing potential customers throughout their journey. Often known as customer acquisition management or contact management, this process includes several key steps: Businesses generate interest and inquiries about their products or services using various marketing strategies. These strategies may encompass blog articles, advertisements, white papers, social media outreach, events, and public relations efforts. When consumers engage with these marketing initiatives, they express interest, and their information is captured, resulting in the formation of a sales lead. These leads are then evaluated for their validity, ranked according to their potential to convert into customers, and assigned to sales representatives for follow-up. Depending on the scale of your marketing efforts, considerable effort may be required to effectively categorize and organize each lead for optimal results. Thus, having a robust lead management system is essential for maximizing sales opportunities.
Description
Utilize PUBLITRAC to oversee all your relationship marketing strategies, enhancing customer acquisition, engagement, and retention through a few well-structured campaigns. Marketing information often comes from various sources; however, by centralizing this data, you can establish a real-time connection that enables you to track and manage every new interaction with your contacts. As your customers engage with your digital platforms, their profiles become more refined in real-time. You can categorize your database and generate lists tailored to the attributes, interests, and behaviors of your audience. It’s essential to communicate the right message to the appropriate individual at the optimal moment. Our three tiers of personalization—recipient, sender, and dynamic content—help you optimize your email campaigns effectively. The potential for customization is as vast as your customer base. Moreover, you can automate your campaign strategies based on previous customer behaviors, their interests, and their socio-demographic profiles, ensuring a tailored approach that resonates with each recipient. This level of personalization not only increases satisfaction but also drives loyalty among your customers.
API Access
Has API
API Access
Has API
Integrations
Facebook
Google Analytics
X (Twitter)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
DeetyaSoft
Founded
2013
Country
India
Website
www.IVRguru.com
Vendor Details
Company Name
PUBLITECH
Founded
1996
Country
Canada
Website
www.publitech.com/marketing-relationnel/
Product Features
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Product Features
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking