Compare IRI vs. Qloo

In this dialogue among several leaders at IRI, they highlight the unique qualities that distinguish the organization, such as innovation being an intrinsic part of their culture, their commitment to delivering the finest solutions for their clients' challenges, and their close collaboration with clients to foster business transformation and growth. IRI leverages a state-of-the-art technology platform, IRI Liquid Data®, to provide comprehensive big data, predictive analytics, and forward-looking insights to assist companies in the consumer packaged goods (CPG), over-the-counter health care, retail, and media sectors in tailoring their marketing strategies and expanding their operations. Perry emphasizes the importance of steering IRI at the convergence of CPG and technology with an approach that is both authentic and inclusive, while also balancing essential business practices with innovative ideas. A recent report indicates that as shoppers resume visiting physical stores, effective front-end merchandising can enhance the shopping experience for consumers, simultaneously serving as a catalyst for driving impulse sales growth for retailers. This evolving landscape underscores the need for businesses to adapt to changing consumer behaviors and preferences.

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.