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Description

IRI Voracity is an end-to-end software platform for fast, affordable, and ergonomic data lifecycle management. Voracity speeds, consolidates, and often combines the key activities of data discovery, integration, migration, governance, and analytics in a single pane of glass, built on Eclipse™. Through its revolutionary convergence of capability and its wide range of job design and runtime options, Voracity bends the multi-tool cost, difficulty, and risk curves away from megavendor ETL packages, disjointed Apache projects, and specialized software. Voracity uniquely delivers the ability to perform data: * profiling and classification * searching and risk-scoring * integration and federation * migration and replication * cleansing and enrichment * validation and unification * masking and encryption * reporting and wrangling * subsetting and testing Voracity runs on-premise, or in the cloud, on physical or virtual machines, and its runtimes can also be containerized or called from real-time applications or batch jobs.

Description

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Salesforce Yes 
Snowflake Yes 
ACI Digital Business Banking Yes 
Amazon Ads No 
DataStax Yes 
Eclipse BIRT Yes 
Google Analytics 360 No 
IRI FieldShield Yes 
Kwai No 
LinkedIn Ads No 
Microsoft Azure Yes 
Microsoft Word Yes 
MySQL Yes 
Newsletter2go No 
PayPal No 
Teads No 
The Trade Desk No 
Ubuntu Yes 
Yahoo DSP No 

Integrations

Adobe Marketo Engage Yes 
Salesforce Yes 
Snowflake Yes 
ACI Digital Business Banking No 
Amazon Ads Yes 
DataStax No 
Eclipse BIRT No 
Google Analytics 360 Yes 
IRI FieldShield No 
Kwai Yes 
LinkedIn Ads Yes 
Microsoft Azure No 
Microsoft Word No 
MySQL No 
Newsletter2go Yes 
PayPal Yes 
Teads Yes 
The Trade Desk Yes 
Ubuntu No 
Yahoo DSP Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

$29 per month
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial Yes 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

IRI, The CoSort Company

Founded

1978

Country

United States

Website

www.iri.com/products/voracity

Vendor Details

Company Name

Supermetrics

Founded

2010

Country

Finland

Website

supermetrics.com

Product Features

Big Data

Collaboration Yes 
Data Blends Yes 
Data Cleansing Yes 
Data Mining Yes 
Data Visualization Yes 
Data Warehousing Yes 
High Volume Processing Yes 
No-Code Sandbox Yes 
Predictive Analytics Yes 
Templates Yes 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis Yes 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics Yes 

Data Cleansing

Address/ZIP Code Cleaning No 
Charting No 
Data Consolidation / ETL Yes 
Data Mapping Yes 
Multi Data Format Support Yes 
Phone/Email Validation Yes 
Raw Data Ingestion Yes 
Sample Testing Yes 
Validation / Matching / Reconciliation Yes 

Data Discovery

Contextual Search Yes 
Data Classification Yes 
Data Matching Yes 
False Positives Reduction Yes 
Self Service Data Preparation Yes 
Sensitive Data Identification Yes 
Visual Analytics Yes 

Data Governance

Access Control Yes 
Data Discovery Yes 
Data Mapping Yes 
Data Profiling Yes 
Deletion Management Yes 
Email Management No 
Policy Management Yes 
Process Management No 
Roles Management Yes 
Storage Management No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management Yes 
Match & Merge Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking Yes 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification Yes 
Data Visualization Yes 

Data Security

Alerts / Notifications No 
Antivirus/Malware Detection No 
At-Risk Analysis Yes 
Audits Yes 
Data Center Security No 
Data Classification Yes 
Data Discovery Yes 
Data Loss Prevention Yes 
Data Masking Yes 
Data-Centric Security Yes 
Database Security Yes 
Encryption Yes 
Identity / Access Management Yes 
Logging / Reporting Yes 
Mobile Data Security No 
Monitor Abnormalities No 
Policy Management No 
Secure Data Transport No 
Sensitive Data Compliance Yes 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control Yes 
Job Scheduling Yes 
Match & Merge Yes 
Metadata Management Yes 
Non-Relational Transformations Yes 
Version Control Yes 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics Yes 

Data Analysis

Data Discovery No 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics No 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling No 
Text Analytics No 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control No 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge No 

Data Visualization

Analytics Yes 
Content Management No 
Dashboard Creation Yes 
Filtered Views Yes 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control No 
Job Scheduling No 
Match & Merge No 
Metadata Management No 
Non-Relational Transformations No 
Version Control No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

Reporting

Customizable Dashboard Yes 
Data Source Connectors Yes 
Drag & Drop No 
Drill Down Yes 
Email Reports No 
Financial Reports No 
Forecasting Yes 
Marketing Reports Yes 
OLAP No 
Report Export Yes 
Sales Reports Yes 
Scheduled / Automated Reports Yes 

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