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Description
To cultivate a dedicated and interactive audience that enhances both organic traffic and content monetization, start by generating reports on the top-performing articles from the previous quarter and select a target audience segment. Ensure that your analysis is based on complete data, as sampling can compromise the accuracy of your SEO traffic insights. Next, pinpoint the articles that exhibit the lowest recirculation rates among your highest-ranking search results. Utilize readability funnels to strategically position your content recommendation blocks just before the point where most readers tend to drop off. Consider experimenting with different types of recommended content or crafting a follow-up piece to further enhance recirculation rates. Monitor the performance of these articles after implementing the changes to gauge their effectiveness. By applying these successful strategies to additional content, you can further deepen session engagement, lower bounce rates, and increase the frequency of visits. Concentrate on understanding reader behavior to effectively reduce bounce rates and extend dwell times. With access to unlimited historical data, you can continually enrich your site's content recommendations with the most captivating articles available, ensuring a cycle of engagement and growth. This ongoing analysis will provide insights that can inform future content strategies, creating a virtuous cycle of improvement.
Description
Leading publishers, agencies, and brands around the globe rely on Pressboard for evaluating their sponsored content, eCommerce initiatives, and social media efforts. With a comprehensive dashboard, users can efficiently manage, assess, and report on various forms of advertising, including sponsored content, native ads, and eCommerce strategies. All your social media posts, advertising campaigns, website visits, and affiliate/eCommerce activities can be monitored in one centralized location, featuring a wide array of integrations. Generate shareable reports that automatically refresh and can be easily distributed to anyone you choose. The platform offers user-friendly workflows and supports multiple users, adapting seamlessly as your business expands. Included in Pressboard Studio is Pressboard Analytics, which delivers the most precise metrics for your content. Move beyond just tracking pageviews to understand real engagement levels, including how actively readers interact with your material, whether they complete it, and if they click on your links. This is made possible through robust analytics specifically designed for branded content, ensuring you gain deep insights into audience behavior and preferences. Ultimately, Pressboard empowers you to refine your content strategy based on actionable data.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon
No
Ceros
No
Facebook
No
Google Analytics
No
Instagram
No
WordPress
No
X (Twitter)
No
YouTube
No
Integrations
Amazon
Yes
Ceros
Yes
Facebook
Yes
Google Analytics
Yes
Instagram
Yes
WordPress
Yes
X (Twitter)
Yes
YouTube
Yes
Pricing Details
$370 per month
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
IO Technologies
Founded
2015
Country
Ukraine
Website
iotechnologies.com
Vendor Details
Company Name
Pressboard
Country
Canada
Website
www.pressboardmedia.com
Product Features
Dashboard
Annotations
Yes
Data Source Integrations
Yes
Functions / Calculations
Yes
Interactive
Yes
KPIs
Yes
OLAP
No
Private Dashboards
Yes
Public Dashboards
Yes
Scorecards
Yes
Themes
No
Visual Analytics
Yes
Widgets
Yes
