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Description

INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?" The platform delivers actionable, privacy-first insights continuously — no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent. Trusted by leading brands including Paramount, Supercell, DraftKings, Binance, eToro, Funko, and LYFT, INCRMNTAL helps marketing teams move beyond vanity metrics and last-click attribution to understand what's actually driving growth. Whether you're scaling user acquisition, evaluating a new channel, or justifying CTV spend to your CFO - INCRMNTAL gives you the evidence to make smarter decisions. Unlike traditional MMM solutions that require months of setup and deliver stale quarterly reports, INCRMNTAL works in near real-time with minimal integration effort. Connect your data, and the platform starts surfacing incremental insights automatically - identifying diminishing returns, cannibalization between channels, and opportunities to reallocate spend for maximum impact. If you're tired of guessing which half of your advertising is working, INCRMNTAL replaces gut feelings with causal proof.

Description

Onalytica, founded in 2009 and backed be Bebo founders Michael Birch and Paul Birch is an award-winning platform for influencer marketing that connects brands and topical influencer communities. It also helps them to structure and scale influencer programs worldwide. Influencer marketing is still a new category. Brands and influencers are trying to figure out how to work together in an environment that has no rules. Onalytica offers the software, professional services, and consultancy to assist clients in running successful influencer marketing programs.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
X (Twitter) Yes 
Adjust Yes 
Amazon Yes 
Amazon S3 Yes 
AppsFlyer Yes 
Branch Yes 
Clarisights Yes 
Funnel Yes 
Google Drive Yes 
Google Sheets Yes 
Instagram No 
Kochava Yes 
LinkedIn No 
PostgreSQL Yes 
Singular Yes 
Snapchat Yes 
TikTok Yes 
Unity Yes 
tvScientific Yes 

Integrations

Facebook Yes 
X (Twitter) Yes 
Adjust No 
Amazon No 
Amazon S3 No 
AppsFlyer No 
Branch No 
Clarisights No 
Funnel No 
Google Drive No 
Google Sheets No 
Instagram Yes 
Kochava No 
LinkedIn Yes 
PostgreSQL No 
Singular No 
Snapchat No 
TikTok No 
Unity No 
tvScientific No 

Pricing Details

$3999
Software as a Service
Pricing is fixed, based on the number of brands, number of KPIs measured, number of channels, countries, and users onboarded
Free Trial No 
Free Version No 

Pricing Details

Get in touch
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

INCRMNTAL

Founded

2020

Country

Israel

Website

incrmntal.com

Vendor Details

Company Name

Oalytica

Founded

2009

Country

United Kingdom

Website

www.onalytica.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Product Features

Advocacy

Advocate Management Yes 
Campaign Management Yes 
Customer Advocacy Yes 
Event Triggered Actions Yes 
Forms Management No 
Legislation Tracking No 
Petition Management No 
Political Advocacy Yes 
Rewards Program No 
Social Engagement Yes 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management Yes 
Categorization / Grouping Yes 
Conversion Tracking Yes 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Influencer Marketing

CRM Yes 
Campaign Management Yes 
Faceted Search / Filtering Yes 
Influencer Discovery Yes 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools No 
Visitor Identification No 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics No 

Public Relations

Article Author Database No 
Auto-Update Media Lists No 
Campaign Management Yes 
Clippings Management No 
Communications Calendar No 
Contact Management Yes 
Digital Asset Management Yes 
Direct Mail Management No 
Email Distribution No 
Press Monitoring Yes 
Press Release Builder No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking Yes 
Multi-Channel Data Collection Yes 

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