Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
INCRMNTAL is an always-on incrementality measurement platform that reveals the true impact of your ad spend - without cookies, device IDs, or planned experiments. Powered by causal AI and reinforcement learning, INCRMNTAL analyzes marketing performance across Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts to answer the question every marketer should be asking: "What would have happened if I hadn't spent that money?"
The platform delivers actionable, privacy-first insights continuously — no control groups, no holdouts, no waiting. Just real incrementality data that helps Advertisers optimize budgets, cut waste, and prove the value of every dollar spent.
Trusted by leading brands including Paramount, Supercell, DraftKings, Binance, eToro, Funko, and LYFT, INCRMNTAL helps marketing teams move beyond vanity metrics and last-click attribution to understand what's actually driving growth. Whether you're scaling user acquisition, evaluating a new channel, or justifying CTV spend to your CFO - INCRMNTAL gives you the evidence to make smarter decisions.
Unlike traditional MMM solutions that require months of setup and deliver stale quarterly reports, INCRMNTAL works in near real-time with minimal integration effort. Connect your data, and the platform starts surfacing incremental insights automatically - identifying diminishing returns, cannibalization between channels, and opportunities to reallocate spend for maximum impact.
If you're tired of guessing which half of your advertising is working, INCRMNTAL replaces gut feelings with causal proof.
Description
Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Amazon
Yes
Amazon S3
Yes
Clarisights
Yes
Contentsquare
No
Google Sheets
Yes
Ketch
No
Kochava
Yes
Leadspace
No
ORMIT™-OpenJava
No
Oracle Audience Segmentation
No
Integrations
Amazon
No
Amazon S3
No
Clarisights
No
Contentsquare
Yes
Google Sheets
No
Ketch
Yes
Kochava
No
Leadspace
Yes
ORMIT™-OpenJava
Yes
Oracle Audience Segmentation
Yes
Pricing Details
$3999
Software as a Service
Pricing is fixed, based on the number of brands, number of KPIs measured, number of channels, countries, and users onboarded
Pricing is fixed, based on the number of brands, number of KPIs measured, number of channels, countries, and users onboarded
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
INCRMNTAL
Founded
2020
Country
Israel
Website
incrmntal.com
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/advertising/
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No