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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

Description

Playmatic serves as a video-advertising solution specifically designed for content and news websites, providing a suite of immersive tools such as interactive elements, micro-site embedding, pop-up alerts and buttons, surveys, embedded forms, checkout capabilities, multi-tiered scenarios, and traditional pre-rolls. The platform boasts a vast network of over 8,000 websites, generating more than 20 million impressions daily. Its effectiveness is striking, as videos produced through this system are remembered 51% more than their non-interactive counterparts, while engagement and brand interactions see a twofold increase, and purchase intent skyrockets by eight times compared to standard pre-rolls. The Engage Video ads (known as Engageroll) lead to up to 30% increased conversions, an impressive 40% boost in brand awareness, and an eightfold rise in viewer involvement compared to regular non-interactive advertisements. Furthermore, Playmatic provides straightforward production and the capability to transform any video into an interactive format, yielding a threefold increase in return on investment and enhanced brand recognition when juxtaposed with traditional advertisements, solidifying its place as a leading force in the advertising landscape. This innovative approach not only captures audience attention but also fosters deeper connections between brands and their consumers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Oracle Moat No 
Weborama No 
YouTube No 

Integrations

Oracle Moat Yes 
Weborama Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/idvx/

Vendor Details

Company Name

Playmatic

Country

Russia

Website

playmatic.video/

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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