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Description
IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.
Description
KERV offers an innovative interactive video platform powered by advanced AI and machine learning technologies that generate highly accurate metadata to craft exceptional user experiences for both brands and their audiences, facilitating transformative and seamless commerce. This patented technology not only enhances user engagement but also boosts performance and prolongs the time viewers spend interacting with your brand. By harnessing the power of interactive video, brands can encourage audiences to engage more deeply, unlocking new avenues for connection and interaction. Additionally, the platform allows for the analysis of user-level performance data, enabling the delivery of tailored content that caters to specific interaction patterns. Remarkably, there's no need for extensive video production, as KERV’s platform can accommodate various file formats like mp4 and mov, in addition to numerous tags. Through the capabilities of artificial intelligence and state-of-the-art machine learning, the platform can effortlessly transform existing videos into interactive experiences. It intelligently identifies unique objects within each scene and associates them with customizable titles, descriptions, and external links, ensuring a rich and engaging experience for every viewer. With such features, KERV empowers brands to create compelling narratives that resonate with their target audience.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/media/idvx/
Vendor Details
Company Name
KERV Interactive
Founded
2014
Country
United States
Website
kervit.com
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
