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Average Ratings 0 Ratings

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features
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support

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Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

Description

IndiVideo™ by BlueRush creates personalized, interactive videos that engage and educate customers throughout their journey. It’s designed for Sales, Marketing, and Communications teams to easily create and distribute custom videos at scale, with options for a full-service or self-serve experience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM No 
HubSpot Marketing Hub No 
HubSpot Sales Hub No 
LinkedIn No 

Integrations

HubSpot CRM Yes 
HubSpot Marketing Hub Yes 
HubSpot Sales Hub Yes 
LinkedIn Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/idvx/

Vendor Details

Company Name

BlueRush

Founded

2004

Country

Canada

Website

bluerush.com/individeo

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles No 
Experience Management Yes 
Recommendation Engine No 
Website Personalization Yes 

Alternatives

TrueTargeting Reviews

TrueTargeting

Infillion

Alternatives