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Description

Huq's location intelligence platform offers speedy access to the indices that matter to teams in retail, local government and CRE. From footfall traffic to catchment models, visit duration and frequency, our accurate and reliable insights inform important decisions globally. ▶︎ What makes Huq's platform unique? Leading retail groups, government administration and CRE companies select Huq's insights because we put insight quality at the centre of our world. • insights are backtested against 15+ external indices • trusted by over 70+ leading gov/CRE/retail organisations • unique visitor footfall reporting for true market sizing • instant coverage across the UK, Europe and beyond • a zero-hardware solution: no equipment, no installation • insights delivered via a clean, decision-ready platform Join over 70+ councils, multiple retailers and real-estate groups who use Huq as an effective evidence base to inform decision-making.

Description

People counting solutions serve as the cornerstone of our retail technology offerings, playing a crucial role in enhancing store efficiency. Beyond merely recording the number of customers entering, the insights gathered from these systems facilitate informed decision-making at both strategic and operational levels, influencing aspects such as employee scheduling, trend monitoring, and understanding retail space utilization. By utilizing advanced sensors and software for people counting, businesses can pinpoint peak traffic times, strategically position staff where they’re needed most, and gauge the popularity of specific displays or product categories. Furthermore, with immediate access to foot traffic data and analytics, retailers can assess the effectiveness of store layout and promotional efforts by evaluating metrics like customer dwell time, engagement rates, and conversion statistics. Our people counting technology boasts a minimum accuracy rate of 95%, enabling businesses to analyze foot traffic on an hourly basis, which helps reveal contemporary purchasing behaviors and predict future trends. This comprehensive understanding of customer movement can significantly enhance operational strategies and improve overall sales performance.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Sheets Yes 
KnowledgeHound No 
Looker Yes 
Socialgist No 
TrendSpottr No 

Integrations

Google Sheets No 
KnowledgeHound Yes 
Looker No 
Socialgist Yes 
TrendSpottr Yes 

Pricing Details

£1000/Place/Annum
Access to Huq's Place Performance measurement platform is priced at £1,000.00 + VAT per annum per place, per insight module.

For example:

• One module (Footfall) for one town centre (St Albans) costs £1,000.00 + VAT per year.
• Three modules (Footfall, Density & Catchment) for one retail centre (Bexley Heath) costs £3,000.00 + VAT per year.
• Three modules for three centres costs £9,000 + VAT per year.

There are no restrictions on the number of seats, ie. user licences, provided per organisation.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Huq Industries

Founded

2014

Country

United Kingdom

Website

huq.io

Vendor Details

Company Name

Ipsos

Founded

1975

Country

France

Website

www.ipsos-retailperformance.com/en/

Product Features

Location Intelligence

Behavioral Analytics Yes 
Data Visualization Yes 
Demographic Data Yes 
Geocoding No 
Geofencing No 
Location Tracking Yes 
Predictive Analytics Yes 
Trade Area Analysis Yes 

People Counting

API No 
Anonymous Counting Yes 
Benchmarking Yes 
Car Counting No 
Conversion Tracking No 
Data Export Yes 
Events Statistics Yes 
Heatmaps Yes 
Mood/Age/Gender Recognition Yes 
Motion Detection No 
Reporting / Analytics Yes 
Retail Counting Yes 
Staff Exclusion Yes 
WiFi Tracking Yes 
Zone / Area Monitoring Yes 

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management Yes 
Email / Online Yes 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management Yes 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

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