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features
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support

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Description

Hubble serves as a comprehensive user research platform aimed at equipping product teams with ongoing user insights throughout the entire product development process. The platform features a variety of tools, including unmoderated research options such as usability tests, concept evaluations, prototype assessments, design A/B testing, live product examinations, card sorting, and tree testing. These functionalities allow teams to validate product concepts early on, expand their user research insights, and make well-informed product choices. Hubble also integrates in-product surveys that facilitate the gathering of contextual feedback from users, which boosts both engagement and the likelihood of survey participation. Furthermore, it provides participant recruitment services that offer access to a wide-ranging pool of over 4 million B2B and B2C user personas from 150 different countries, simplifying the research recruitment process significantly. In addition to these features, the platform seamlessly integrates with tools like Figma for efficient prototype testing and accommodates various question formats to ensure thorough data collection. This comprehensive approach not only enhances the user research experience but also fosters a more agile and responsive product development cycle.

Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Apollo Yes 
Cint No 
Figma No 
Greenhouse Yes 
Insuresoft Diamond Yes 
Lovable No 
Novo Yes 
OpenSpace Yes 
PureSpectrum No 
Respondent No 
Segment Yes 
Slack Yes 
User Interviews No 
Vacasa Yes 
Zapier Yes 

Integrations

Apollo No 
Cint Yes 
Figma Yes 
Greenhouse No 
Insuresoft Diamond No 
Lovable Yes 
Novo No 
OpenSpace No 
PureSpectrum Yes 
Respondent Yes 
Segment No 
Slack No 
User Interviews Yes 
Vacasa No 
Zapier No 

Pricing Details

$95 per month
Free Trial No 
Free Version Yes 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Hubble

Country

United States

Website

www.hubble.team/

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Product Features

Usability Testing

A/B Testing No 
Annotations No 
Audience Targeting No 
Heatmaps No 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing No 
Quantitative Metrics No 
Remote User Testing No 
Reporting / Analytics No 
Surveys and Feeback No 
Video Recording / Transcription No 

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Alternatives

Alternatives

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