Compare Hospitality Suite CRM vs. TRACK CRM in 2025

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Description

Our offerings harness the capabilities of Microsoft Dynamics 365 Power Platform to create an array of robust customer relationship management tools tailored specifically for the hospitality sector. Various establishments, including resorts, hotels, spas, restaurants, golf courses, and hospitality management firms, regardless of their size, can take advantage of our innovative solutions. By consolidating guest interactions into a single platform, you can cultivate a comprehensive 360° view of your clientele. We provide two distinct products: HotelCRM 365 and Hospitality Suite CRM. At its core, Microsoft Dynamics 365 Customer Engagement serves as a versatile software development platform. The Dynamics 365 system is highly extensible, designed with the intent of customization at its forefront. Central to this offering is what Microsoft refers to as the xRM Platform, which encompasses any relationship management needs. Although the product includes powerful general CRM functionalities, these are not specifically crafted for the hospitality industry, which is precisely where Hospitality Suite CRM comes into play. This specialized approach ensures that the unique demands of hospitality professionals are met effectively.

Description

TRACK’s Hotel CRM is a comprehensive enterprise solution that consolidates all guest data into a single, accessible location, enhancing direct bookings and guest retention through timely engagement throughout their journey. Traditionally, hoteliers have struggled with a fragmented array of systems, making effective communication and marketing a challenge. The TRACK Hotel CRM allows hoteliers and marketing teams to merge various software into a unified platform that features Omni-Channel marketing and guest communication tools, ensuring that all data is connected seamlessly under one subscription and API. This system enables the customization and personalization of pre-stay messages to elevate the guest experience significantly. Furthermore, it automates the process of sending confirmation emails and text messages immediately after a reservation is confirmed, streamlining operations and enhancing guest satisfaction. With TRACK's Hotel CRM, the future of guest engagement is not just simplified—it’s also more effective and tailored to individual needs.