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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Brands utilize this approach to develop and showcase data-driven advertisements that are relevant to consumers. By generating a user product feed that reflects both online and offline behaviors, the uniqueness of each user necessitates that advertisements be tailored specifically for them. Media buying automation is essential for enhancing speed, scaling operations, and boosting performance. We offer real-time dashboards to monitor campaign performance alongside A/B testing environments for optimization. Hockeycurve excels in delivering outstanding performance and maximizing return on ad spend through personalized messaging that leverages real-time data analysis. It provides a highly efficient solution for managing advertisement creativity and production, resulting in a higher ROI for clients' advertising expenditures. Moreover, the platform offers premium CPMs and enhances performance while enabling publishers to tap into new revenue opportunities outside their traditional domains. With its groundbreaking Predictive Communication Engine, Hockeycurve harnesses Big Data and Artificial Intelligence to accurately profile and identify consumers with high intent, delivering uniquely crafted experiences tailored to each individual. This innovative approach not only boosts engagement but also fosters deeper connections between brands and their target audiences.

Description

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AUDIENCEX No 
AgencyAnalytics No 
Beachfront No 
Bionic for Agencies No 
Blotout No 
Cross Pixel No 
DV Publisher Suite No 
Humming No 
Improvado No 
Meltano No 
NinjaCat No 

Integrations

AUDIENCEX Yes 
AgencyAnalytics Yes 
Beachfront Yes 
Bionic for Agencies Yes 
Blotout Yes 
Cross Pixel Yes 
DV Publisher Suite Yes 
Humming Yes 
Improvado Yes 
Meltano Yes 
NinjaCat Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Hockeycurve Growth Solutions

Country

India

Website

hockeycurve.com

Vendor Details

Company Name

Simpli.fi

Founded

2010

Country

United States

Website

simpli.fi/platform/

Product Features

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning Yes 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

OTT

API Access Yes 
Content Organization No 
Live Events No 
Monetization Tools Yes 
Multi-Service Integration Yes 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

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