Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement
Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences.
With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.
Description
Regardless of your marketing experience, SAS provides innovative solutions that allow you to rethink your marketing strategies. With tools for adaptive planning, journey activation, and a real-time decision engine, you can craft engaging, moment-based customer experiences that enhance profitability and build brand loyalty. Effortlessly expand customer data activation beyond the limits of conventional customer data platforms. Respond more swiftly with ready-to-use insights powered by cutting-edge AI and machine learning technologies. Streamline and automate your marketing planning processes to ensure maximum accountability. Design personalized customer journeys that not only elevate response rates but also drive profitable lead generation. Broaden your brand experience by collaborating with various functions, suppliers, vendors, or stakeholders. SAS Customer Intelligence 360 offers tailored, intelligent marketing solutions ideal for contemporary enterprises. By guiding brands from data to insight and ultimately to action, SAS equips businesses with comprehensive tools for adaptive planning and journey activation, ensuring they stay ahead in a competitive landscape. Additionally, the integration of advanced analytics allows you to fine-tune strategies continuously.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Magento
Yes
QuickBooks Online
Yes
QuickBooks Online Advanced
Yes
SAS Data Loader for Hadoop
No
SAS MDM
No
Salesforce
Yes
Sugar Sell
Yes
SurveyXact
No
Xero
Yes
Zoho CRM
Yes
Integrations
Magento
No
QuickBooks Online
No
QuickBooks Online Advanced
No
SAS Data Loader for Hadoop
Yes
SAS MDM
Yes
Salesforce
No
Sugar Sell
No
SurveyXact
Yes
Xero
No
Zoho CRM
No
Pricing Details
£1,750/month
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Hive Marketing Cloud
Founded
2010
Country
United Kingdom
Website
hivemarketingcloud.com
Vendor Details
Company Name
SAS Institute
Founded
1976
Country
United States
Website
www.sas.com/en_us/solutions/customer-intelligence.html
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
CRM
Calendar/Reminder System
Yes
Call Logging
No
Document Storage
Yes
Email Marketing
Yes
Internal Chat Integration
Yes
Lead Scoring
Yes
Marketing Automation Integration
Yes
Mobile Access
Yes
Quotes / Proposals
No
Segmentation
Yes
Social Media Integration
Yes
Task Management
Yes
Territory Management
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
Yes
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes