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Average Ratings 2 Ratings

Total
ease
features
design
support

Description

Highlight's in-home product test platform allows global and emerging CPG brands to innovate, test and launch new physical consumer products. This includes food and beverages, beauty, personal care, and products for children and pets. Highlight's mission, is to help new consumer products succeed on the market. Highlight's end-to-end Agile ITUT platform streamlines everything, from recruiting to data set, and all the logistics involved in getting product to consumers. Brands can quickly launch IHUTs from their client dashboard and view the responses in real time, often within a few days. Highlight's clients include Nestle, P&G and Estee Lauder. They have blind-tested products against their competition and benchmarked products in-market for category insight. A well-designed and executed product test can provide reliable data about a wide range of products.

Description

Standard Insights transforms the complete survey process into an intuitive experience. Within a single platform, users can create surveys, recruit high-quality respondents across more than 150 markets (or utilize their own), and rapidly analyze and visualize the outcomes. The power of AI streamlines the process, providing you with top-notch insights without the need for consultants, cumbersome workflows, or difficult learning curves. Catering to a wide range of research needs—from brand tracking and concept testing to consumer profiling and usage studies—Standard Insights simplifies research, making it both swift and accessible. Whether you are a marketer, strategist, or part of an agency, this platform enables you to operate more efficiently, launch initiatives with assurance, and make well-informed decisions based on authentic consumer insights. Plus, the ease of use allows teams to focus on strategic initiatives rather than getting bogged down by complex processes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook No 
Google Sheets No 

Integrations

Facebook Yes 
Google Sheets Yes 

Pricing Details

$59/test
Free Trial No 
Free Version No 

Pricing Details

$99/month/workspace
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Highlight

Founded

2020

Country

United States

Website

www.letshighlight.com

Vendor Details

Company Name

Standard Insights

Founded

2022

Country

United States

Website

standard-insights.com

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management Yes 
Email / Online No 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis No 
Survey Management Yes 

Survey

Custom Survey URLs No 
Data Analysis Tools Yes 
Email Marketing No 
Mobile Survey Yes 
Offline Response Collection Yes 
Paper Survey No 
Question Branching Yes 
Question Library No 
Site Intercept Survey No 
Skip Logic Yes 
Supports Audio / Images / Video Yes 

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